Sydney Sweeney shows off her bombshell curves in burgundy lace lingerie and suspenders as she promotes her SYRN underwear line

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Sydney Sweeney highlighted her figure while modeling a burgundy lingerie set from her own underwear brand, SYRN.

The 28-year-old actress paired a revealing bra and panties set with bold lace suspenders from her first fashion line.

She stood in front of a classic car near the United Artists Theatre in Downtown Los Angeles, wearing a purple fur coat draped over her shoulders.

Sydney completed her glamorous outfit with high stiletto heels and hid her eyes behind sunglasses.

Sweeney’s first collection, named Seductress, is described as daring, self-assured, and free from apology. It’s all about embracing your own strength and desires, and defining them for yourself.

Sweeney started her own bra line because she was tired of uncomfortable bras with straps that dig and bands that cut into her skin.

She explained to Elle that her goal was to create a brand that truly connects with women, offering lingerie that feels understanding rather than simply telling them what to wear.

Syrn is all about feeling good in your own skin, whether that means feeling confident, sexy, strong, gentle, or playful – or a mix of everything, depending on your mood. As the founder, I wanted to build a brand that truly fits into people’s lives and empowers them to be themselves.

The actress is facing potential legal issues after a recent publicity event where she reportedly hung bras on the famous Hollywood Sign.

TMZ reports that the star of Housemaid was spotted climbing one of the large white Hollywood letters late at night, while a film crew captured the scene.

Footage shows Sydney scaling what seems to be the ‘H’ structure and then stringing bras across it like a clothesline.

According to sources at TMZ, the video was filmed as part of an advertising campaign for her upcoming lingerie line, which is financially supported by Amazon founder and billionaire Jeff Bezos.

Although the actress seemingly had permission to film, authorities suggest that permit didn’t cover what was actually happening in the video.

According to TMZ, Sydney Sweeney’s film crew received permission to film near the Hollywood Sign, but they weren’t authorized to touch, climb on, or change the sign in any way.

According to an email reportedly sent to the production company and obtained by TMZ, the Chamber of Commerce stated that filming the landmark for commercial purposes needs a specific license, which hadn’t been requested or granted.

We’ve learned that you and your team filmed the Hollywood Sign last night for a project with Persuasion Pictures. Please be aware that the Hollywood Chamber of Commerce owns the rights to the Hollywood Sign’s image, and you didn’t get permission to use any of the footage for commercial purposes.

The email also mentioned that FilmLA had already informed the production team they needed permission from the Chamber to film the sign for any promotional materials.

The head of the Hollywood Chamber of Commerce, which legally owns the Hollywood Sign, told TMZ that the people who changed the sign didn’t have permission. They stated, ‘No permission was given for this, and it was required.’

After the photoshoot finished, the bras were taken away, but some were supposedly still left on the hill.

I’ve been frantically checking for any news, and even the Daily Mail tried getting a statement from Sydney’s team and the Hollywood Chamber of Commerce, but so far, nothing! It’s killing me waiting for some kind of update, seriously!

The Hollywood Sign is a famous landmark in Los Angeles that people aren’t allowed to climb or perform stunts on. In the past, those who’ve tried to do so without permission have been arrested and fined.

It’s currently unknown if the video Sweeney captured will be used for commercial purposes. Apparently, any such use would need permission or a license from the Hollywood Chamber of Commerce, even after the footage was already taken.

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2026-01-29 11:49