A model and influencer from Brazil has shared how much she’s spent on cosmetic procedures and surgeries throughout her life – and the total is surprisingly high.
Ju Isen, a well-known personality from São Paulo, has spent approximately $758,000 Australian dollars – the equivalent of $500,000 US dollars – over the past 15 years to transform her appearance.
The 40-year-old celebrity recently shared details with Daily Mail about her 50th cosmetic surgery: the popular, but often debated, fox eye lift.
‘I’ve always wanted fox eyes,’ Ju explains.
There’s something incredibly captivating and alluring about that vibe. I think it’s the most powerful way a woman can present herself, particularly when she’s trying to attract someone’s attention.
Fox eye surgery, a procedure that lifts the outer edges of the eyes for a sleek, cat-like appearance, has become increasingly popular with celebrities and social media influencers around the world.

This style, popularized by celebrities like Bella Hadid and Kendall Jenner, is considered both fashionable and alluring.
Last year, Australian television personality Skye Wheatley sparked debate when she publicly documented her recovery after undergoing a cosmetic procedure.
Ju, a model who’s always been known for her bold and creative approach to beauty, changed right away.
She says that the moment she looked in the mirror, she could see a difference. She felt more self-assured, with a clearer sense of who she was.
‘The shape enhances my face and gives me the energy I’ve always wanted to project.’
Ju went on to reveal the procedure went smoothly and she experienced minimal recovery time.
She explained there was a little swelling initially, but she noticed results almost immediately. It’s subtle, but it completely alters how you appear to others.
Over the past fifteen years, Ju has invested a significant amount of money – hundreds of thousands of dollars – in a variety of cosmetic procedures.

Beyond typical beauty treatments, she’s had a nose job, liposuction to remove fat, and breast augmentation.
Ju had surgery to repair injuries from a dog bite several years ago, and continues to receive treatments such as skin resurfacing, sculpting, and non-surgical contouring to improve their appearance.
As a lifestyle expert, I’m always exploring ways to refresh and refine your look. I recently had a fox eye lift at a top clinic in São Paulo, and honestly, the results were instant – it’s been a total game-changer for my face! I feel so much more uplifted and refreshed.
Although some people would be shocked by the amount of money she’s spent on plastic surgery, the blonde celebrity considers it a necessary part of her job.
As a lifestyle expert, I always tell people your personal brand is deeply connected to how you present yourself. For me, that means I’ve never been afraid to evolve my look and try new things – reinvention is just part of staying authentic and relevant!
She views her surgeries not as medical procedures, but as defining moments in her life’s journey. Instead of writing a traditional autobiography, she sees her body as the canvas on which her life story is sculpted.
When asked if the fox eye lift was her final procedure, Ju says it’s hard to say for sure. However, she felt this surgery was particularly significant, as if it completed something for her.
‘Now I feel like I can walk into any room and own it.’



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2025-09-27 09:18