David Beckham brought his signature style to Milan yesterday, attending the Hugo Boss fashion show and turning heads as usual.
Just like many women who switch to darker hair in the fall, he also changed his look, sporting a richer brown shade and a significantly darker beard.
While his 23-year-old son Romeo recently walked the runway at London Fashion Week for H&M, their 50-year-old father, the former footballer, watched from the audience. He wore a brown velvet suit with a black turtleneck, giving off a vibe similar to the classic Milk Tray Man – all he needed was a box of chocolates!
Having already secured a lucrative deal as a brand ambassador for Boss, Beckham is already quite popular and well-liked.
He’s not only the star of Boss’s new autumn/winter 2025 advertising campaign, but he’s also collaborated with the brand on another clothing collection. Just before the fashion show, he shared a shirtless photo with his 88.1 million Instagram followers, showing him relaxing on his hotel balcony and enjoying the scenery. He jokingly assured fans he was wearing Boss, finishing the post with a boxer shorts emoji.


Tennis legend Boris Becker, 57, stood out in a lilac suit, joined by his pregnant wife, Lilian de Carvalho. Also present were sports broadcaster Alex Scott, 40, and her girlfriend, singer Jess Glynne, 35.
Both women looked stylish in neutral-colored Boss outfits. Meghann Fahy, known for her role in White Lotus, also wore a beautiful, oversized navy blue suit – also from Hugo Boss.
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2025-09-26 00:51