Digital-First Hospitality Meets 1960s Brutalism in Bob W’s New Stockholm Hotel

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Summary

  • Bob W opened its first Swedish apartment hotel in Stockholm, designed by Note Design Studio
  • The property offers a digital guest experience and features a design that blends its 1960s building’s brutalist past with vibrant, modern interiors, using sustainable practices

Bob W, a global hospitality brand, has launched its first location in Sweden. The new apartment hotel is located at Kammakargatan 5 in Stockholm’s Norrmalm district, inside a building originally constructed in 1965 and recently renovated. It offers fully furnished studios with kitchens, making it ideal for both short-term visitors and those staying longer. The interiors were designed by Johannes Karlström and Jesper Mellgren of Note Design Studio, blending the building’s 1960s style with Stockholm’s modern feel, and inspired by the area’s lively restaurants and energetic city life.

As a gamer, I really dig the design choices at Note. They kept a ton of the original building, which is awesome – super sustainable and smart. The outside is this cool, raw brutalist style, but then you step inside and it’s like a completely different world! Think vibrant colors, unique vintage furniture, and a ton of personality. It’s like each room tells a story about Stockholm and how it’s changed, and the contrast between the outside and inside is really striking. It’s a clever way to make the space feel both historic and totally fresh.

Bob W hotels offer a unique experience by combining modern technology with stylish local design and a cozy atmosphere. CEO Niko Karstikko emphasizes the brand’s dedication to providing an authentic feel, with every detail reflecting Stockholm’s vibrant creative scene. Guests can enjoy a genuine taste of the city alongside convenient, fully digital service.

This project in Stockholm is the first in a series of collaborations between Note Design Studio and Bob W. Their next undertaking is the renovation of a 7,500 square-meter former police station in Copenhagen’s Meatpacking District. Note’s Copenhagen team is converting the building into a 169-room hotel, with plans to open in October 2027.

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2025-09-20 10:56