Hermès Defeats Second Class-Action Suit Regarding the Birkin

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Summary

  • Hermès has defeated a class-action lawsuit for a second time
  • The suit alleged the company illegally “tied” Birkin bag sales to other purchases
  • The judge ruled that reserving bags for high-paying customers is not an antitrust violation and dismissed the case with prejudice

Getting a Birkin bag is still incredibly difficult. A US judge has dismissed a lawsuit against Hermès for the second time, ruling that the company doesn’t violate antitrust laws. The lawsuit, filed by three California shoppers, claimed Hermès’ secretive sales method illegally required customers to make expensive purchases elsewhere just to be considered for a Birkin bag.

A US federal judge has sided with Hermès in a lawsuit, dismissing the case permanently. Judge James Donato explained that while Hermès may prioritize sales of its Birkin bags to wealthier customers, that practice doesn’t violate antitrust laws. He previously indicated this view in court, stating Hermès is within its rights to produce a limited number of Birkin bags and sell them at a high price.

So, that whole lawsuit about Hermès Birkin bags being a sneaky lottery system? It looks like it’s finally done and Hermès won. Basically, the court sided with Hermès, which means their way of doing things – building relationships with customers instead of just selling to anyone – is legally okay. It’s a big win for them and confirms they can keep things exclusive, which, let’s be real, is a big part of why people want those bags in the first place!

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2025-09-19 11:26