Celebrate Breakthroughs in Play with Logitech G PLAY: Livestream on September 17

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Logitech G PLAY is coming soon.

On September 17, don’t miss out by tuning into YouTube! Connect with gamers worldwide as we reveal Logitech G’s newest equipment and groundbreaking advancements.

Logitech G, a global leader in gaming, live streaming, and sim racing technology and accessories, extends an invitation to gamers, content creators, and trailblazers worldwide to immerse themselves in the thrilling world of Logitech G PLAY events.

Logitech G PLAY represents a significant milestone in gaming, being a live-streamed event hosted on the Logitech G YouTube channel. This event focuses on the future of gaming and showcases numerous innovative products tailored for gamers at all skill levels. It’s an exciting combination of product announcements and entertaining interactive content that honors the world of gaming.

The live broadcast kicks off exactly at 7:00 p.m. Central European Time on September 17 (2:00 p.m. Eastern Daylight Time), and it’s expected to last approximately three hours. Click here to get notified when the keynote begins.

A significant portion of the Logitech G PLAY event unfurls within the emblematic Callao Cinema in Madrid’s core, converting it for a single night into an exclusive gaming premiere. The extravaganza commences with a flashy “blue carpet” welcome, overseen by Queen Mary (Mary Ruiz) and Archar0m, drawing together content creators and passionate gamers under the motif “Innovations in Gaming.

After the live broadcast and significant Madrid event, the Logitech G PLAY series moves forward with a primary stage event in Shanghai on September 19.

Logitech G PLAY represents a tribute to the worldwide gaming and streaming community, symbolizing Logitech G’s ongoing dedication to advancing the realm of play. Following in the footsteps of previous events like Logitech G PLAY Paris (2024) and Berlin (2022), this year’s event promises fresh innovations and collaborative projects with notable partners, further cementing its status as a pivotal gathering for the gaming community.

Logitech G is thrilled to unveil the third installment of the Logitech G PLAY event – a global festival honoring the gaming community and industry. As announced by Peter Kingsley, CMO at Logitech G, this year’s celebration will extend its reach worldwide, featuring significant events in Sydney, Shanghai, San Francisco, Madrid, London, and Tokyo. The Logitech G PLAY serves as an essential stage to exhibit groundbreaking innovations, our valued partners, and community members who are consistently driving the evolution of play.

Approximately 80 popular gaming influencers such as Ben Rowlands, mrDzinold, SpuddGaming, PAGO, DanucD, IzakOOO, Hinkowicz, All The Gear, and TheGrefg are expected to attend Logitech G PLAY. With their combined following of over 120 million people, fans will have the chance to experience an exclusive peek into this event live. For enthusiasts of sim racing, there’s a special panel session led by automotive enthusiast, SebDelanney, that’s sure to be thrilling.

Employing innovative game designers, enthusiastic business associates, and Logitech G’s pioneers in design and technology, Logitech G PLAY consistently remains at the forefront of gaming innovation, shaping the future of gaming experiences.

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2025-09-12 16:11