adidas Joins Audi Formula 1 Team As Official Apparel Partner

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Summary

  • Audi’s future Formula 1 team has tapped adidas to sign on as the team’s official apparel partner
  • The pair will create garments for the motorsport team that blend fashion and function and meld both adidas and Audi’s respective brand ethos
  • The first collection of the multi-year partnership is confirmed to release at some point before the 2026 season

In simpler terms, Audi is preparing to compete in Formula 1 racing, and they’ve invited adidas to join them as an official team partner, essentially sitting alongside Audi in the driver’s seat.

As a gamer, I’m pumped about this long-term partnership! Starting off, adidas will be providing us with top-notch apparel to gear up the team for future games. These stylish outfits are set to drop before the 2026 season begins and they’re all about being clear, sharp, and precise – just like Audi’s fresh new design philosophy!

According to Gernot Döllner, CEO of AUDI AG, Adidas and Audi have been working together for decades in elite sports, driven by shared values and a common goal to motivate through exceptional performance. The partnership in Formula 1 transcends the chase for innovation and peak performance; it brings together the strengths and aspirations of two forward-thinking brands. By teaming up with Adidas to enter the top tier of motor racing, we are demonstrating the high level of confidence and respect we have for our partnership.

Bjørn Gulden, adidas CEO, expressed similar thoughts, stating that uniting the well-known four rings and three stripes at the 2026 race track signifies a thrilling new phase for motorsport. As part of our continuous dedication to Formula One, this collaboration underscores our passion for working with brands founded on common values and forward-thinking ideologies, both on and off the racing circuit.

Jonathan Wheatley, head of the upcoming Audi F1 Team, highlighted mutual dedication to achieving excellence as the foundation for their partnership with adidas. He emphasized that this partnership would provide their team members with advanced athletic equipment designed to boost performance in critical areas. Beyond racing, he added, both parties are committed to making a difference off the track through innovation, style, and an unwavering pursuit of excellence. Together, they aim to create striking brand activations and pioneering experiences.

Stay tuned for more information on the partnership as it transpires.

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2025-09-10 22:26