MARKET and SEGA Team up for ‘Sonic the Hedgehog’ Collaboration

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Summary

  • Market Studios and SEGA have partnered for a new streetwear collection
  • The capsule is inspired by Sonic the Hedgehog and his classic characters
  • The collaboration will be available on September 12, 2025

As a gamer, I’m thrilled about the partnership between me and my favorites, MARKET and SEGA of America, Inc. Together, we’re unleashing an epic streetwear line that salutes the legendary world of Sonic the Hedgehog! Known for blending pop culture with a one-of-a-kind artistic flair, MARKET has given the fast-paced realm of Sonic its unique touch. Can’t wait to rock this collection and show off my love for Sonic!

This collaboration between the brands presents timeless characters from the Sonic universe on a range of clothing and items such as embroidered hats, high-quality hoodies, and printed t-shirts. Each item beautifully merges MARKET’s bold style with the nostalgic spirit that these characters have symbolized for more than three decades. The collection showcases the meeting point of MARKET’s brand identity and Sonic’s, stirring up memories. Notably, Sonic himself, along with characters like Knuckles, are prominently featured in this collection.

On September 12, 2025, you’ll find the MARKET x Sonic the Hedgehog line at MarketStudios, our main store on La Brea Avenue, as well as selected retailers. To mark the occasion, we’re hosting a special event on Friday, September 12 at our flagship store. This event includes a chance to meet Sonic himself, a gaming competition, and a giveaway for the first 50 attendees!

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2025-09-09 10:26