Cindy Crawford’s daughter Kaia Gerber says Gisele Bundchen and Kate Moss ‘inspired’ her new collaboration

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Southern California brand Vuori has teamed up with partner Kaia Gerber to launch Vuori By Kaia.

It is a Fall 2025 capsule inspired by the Vogue model’s minimalist style.

On Tuesday, the company announced that Kaia significantly influenced the design team’s approach, resulting in the stunning creation of their autumn collection.

As it turns out, Kaia drew inspiration not just from her mother Cindy Crawford, but also from models such as Kate Moss and Gisele Bundchen, in order to perfect her style.

In his statement shared with The Daily Mail, Gerber expressed that he frequently found himself reflecting on iconic paparazzi photos featuring Gisele, Kate Moss, and even his mother, all rocking casual outfits consisting of small tank tops and shorts, exuding an effortless sense of style.

‘That’s the energy I wanted: pieces that work as hard in the gym as they do in the world.’ 

She took pride in collaborating with Vuori, a company established in 2015 by Joe Kudla that specializes in selling athletic and casual sportswear.

‘The collaboration felt natural from the start,’ Kaia said in a statement.

In the project, the team genuinely valued my suggestions and combined them with their technical skills. I was glad to be an active participant throughout, from critiquing preliminary designs to testing prototypes for both fit and comfort.

‘The final pieces reflect a shared vision: effortless, versatile, and designed for real life.’ 

Vuori By Kaia is a collection of versatile pieces for both active and daily wear.

In the beginning, Kaia shared visual boards showcasing her unique style, which we found incredibly helpful in grasping her artistic approach, according to Vuori’s Senior Vice President of Women’s Design, Sarah Carlson.

We talked about precise sizing, body movements within the item, design elements, and her personal style. After improving our initial designs, we arranged a fitting session during which Kaia tried on several samples to make sure that the materials and shapes suited her style.

‘We’re excited to keep working with Kaia and integrating her point of view into future designs.’

Gerber is a model and actress who has followed in her mother Cindy Crawford’s footsteps. 

Gerber has been featured by fashion houses such as Burberry, Versace, and Chanel, and served as the face for advertising campaigns from YSL Beauty, Marc Jacobs Perfumes, and Omega.

In 2018, she won Model of the Year at the British Fashion Awards.

In her acting career, she’s graced both the big screen and TV in movies like “Bottoms” and “Saturday Night,” as well as the television show “Palm Royale.

This year, Vuori formed an alliance with Rande Gerber, Cindy Crawford, Presley Gerber, and Kaia.

They were creative, strategic, and financial partners.  

By combining Kaia’s unique personal style with Vuori’s focus on functional design, the new collection showcases adaptable AllTheFeels items such as low-rise slim flare, foldover straight leg pants, halter tops, camisoles, and contemporary shorties. These pieces are all made using Vuori’s ultra-soft BlissBlend fabric.

The collection skillfully merges Kaia’s personal flair with Vuori’s performance-oriented design approach. It features versatile AllTheFeels clothing items, including low-rise slim flare and foldover straight leg pants, halter tops, camisoles, and modern shorties, all created using Vuori’s ultra-comfortable BlissBlend fabric.

The shapes subtly echo influences from the late ’90s and early 2000s, yet they remain faithful to Vuori’s distinctive blend of comfort and practicality.

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2025-08-26 18:20