Initially seen as daring choices for adventurous sunbathers at exclusive locations, thong-style bikinis are now a significant influence on contemporary beachwear trends, with reality TV serving as a major catalyst for this transformation.
As a devotee of reality TV, I can’t help but notice how shows like Love Island have had a significant impact on fashion trends. With their vibrant villas under the sun and an emphasis on stylish attire, they’ve managed to make the minimalist bikini trend more accepted and admired among the younger, fashion-forward crowd. It’s fascinating to witness this cultural shift, isn’t it?
With social media increasing the visibility of these styles off-screen, retailers and fashion designers are answering the rising trend, indicating a significant shift in cultural perceptions regarding body positivity and swimwear choices.
In simpler terms, a fashion trend that was once considered bold has become a popular choice for summer wear in 2025. You can spot it everywhere – from social media, public pools, to clothing stores. It seems that less fabric means more style this year!
Today, a search for a ‘two-piece swimsuit resembling a thong,’ like the one available on the online store ASOS, brings up approximately 187 distinct choices. These range from styles with high-cut legs to designs featuring side ties.
For several years now, well-known figures like Hailey Bieber, Kim Kardashian and her siblings Kourtney and Khloe, as well as Emily Ratajkowski, Lady Gaga, and Nicole Scherzinger, have been setting a popular trend by showcasing their captivating images.
Social media influencer Hailey, aged 28, stirred up quite a buzz among her followers with her appealing derriere showcased in a series of bikini pictures, which she shared while wearing almost transparent yellow swimwear not too long ago.
During her vacation on the beautiful Spanish island of Mallorca, the woman wore a minimal swimsuit that revealed much of her style.
Hailey stood with confidence as she struck poses while enjoying a boat ride, all the while endorsing her lip gloss collection for her successful brand, Rhode.
Friends Kylie Jenner and Carolyn Murphy approved the post as admirers commented, “Stunning, gorgeous, perfect woman,” “Great figure,” and “Unbelievable, such an incredible woman.” Another commented, “Doesn’t look like she’s had a baby in a while, does she?
Another remarked: ‘Feels illegal to be this cute’, which was followed by ‘is this illegal?’
Kim Kardashian, known for setting fashion trends, has consistently favored the thong style and frequently shares photos of herself wearing it on her Instagram account.
As a lifestyle enthusiast, I’d rephrase that sentence like this: While enjoying my vacation on a sun-kissed beach, I decided to capture some playful memories by performing a cartwheel in a stylishly compact thong and paired it with a fitted tank top – a lively blend of fun and fashion!
The 44-year-old celebrity displayed her shapely rear in a minuscule black thong bikini, paired with a T-shirt worn around her waist, accentuating her physique.
Displaying a thong bikini requires a significant amount of comfort with one’s physique, and many celebrities have embraced this fashion trend, showcasing their well-toned derriere as well.
Kourtney Kardashian, Kim’s sibling, is famously known as the queen of thong bikinis. She gained notoriety when she publicly acknowledged her initial relationship with Travis Barker while donning a thong bikini.
In the heartfelt embrace between Kourtney and Travis, they captured a moment reminiscent of heaven, a photograph that garnered an impressive 5 million likes on social media.
The world was informed that they had fallen deeply in love, having previously made public their romantic relationship several months earlier.
In subsequent years, Kourtney continued to follow the latest trends, as seen in a collection of photos where she showcased her curvaceous derriere in a succession of modest outfits.
Stars like Emily Ratajkowski, known for her openness towards revealing styles, have also donned the minuscule bikinis. Emily, in the past, has identified herself as an exhibitionist.
She said: ‘I’ve always been drawn to overexposure.
In her 2021 essay collection titled “My Body,” Emily expresses that assuming a bold persona provides her with a feeling of safety. She encourages being the most assertive, outspoken, and fashionably daring within any given setting, and embracing a more audacious approach to life.
Apparently, there appears to be some skepticism about the popular clothing item as indicated by a discussion on Reddit about the latest fashion trend. The comments suggest that many people may not be fond of it.
I dislike thongs due to their discomfort. High-waisted, high-leg bikini bottoms seem unflattering on most people.
“Resurrect the high-waisted, full-coverage bikini bottoms popular in the 2000s for their comfort and stylish fit. These work wonderfully for those with a little extra tummy, including myself.
To be honest, I found it reasonable that they should provide coverage for such a crucial area. And I’m rather petite, so a high-waisted style doesn’t always flatter me as much as it might on taller individuals.
“I can’t say I understand it, but some people might find high-cut pants fashionable if they have the right figure for it. However, thongs and ‘cheeky’ bottoms aren’t really my style; they can sometimes seem like a different trend altogether.”
2. And another way to rephrase the second sentence: “I’ve been observing this fashion trend for eight years now, and it still surprises me when I see women exposing their butt cheeks in public. It makes me laugh a little every time.”
Could you kindly recommend swimsuit brands that offer fuller-coverage bikinis, such as those that provide ample coverage for the lower back area? I’ve been on a long search for fashionable, stylish, and cute options that strike a balance between style and modesty. The choices range from thong to high-cut or fuller coverage styles, often referred to as ‘granny pants’. Thank you!
‘Being big also means becoming a target,’ she continued.
In a nutshell, stepping into the limelight not only captures the focus of others, but it also empowers me by reducing feelings of vulnerability. I am the one taking the initiative to share my perspective, so any criticisms or comments directed towards me become less personal and more about the ideas I’m presenting.
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2025-08-21 13:49