HEAD Golf Finds Its Footing Beyond the Trade Show Floor

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In January 2025, HEAD Golf made its debut at the PGA Show in Orlando, Florida, catching our attention as an emerging brand to keep an eye on. Traditionally, this large golf trade show hasn’t been associated with innovative concepts; however, HEAD managed to stand out. The design of their booth, modeled after Georgia O’Keeffe’s New Mexico home and centered around desert-themed clothing, didn’t exactly redefine the wheel but did create a unique ambiance that was scarcely found on the trade show floor.

The product carves out an engaging niche. It’s got a touch of luxury yet remains approachable, offering functionality without delving too deeply into technicalities. In contrast to numerous emerging golf labels that prioritize storytelling or flashy aesthetics, HEAD stands out for its understated elegance. Not minimalism by default, but tailored to golfers who prefer their attire to complement rather than overshadow. During our conversation with creative director Ka Ho Kam, who’s been involved since the beginning and previously worked at Marc Jacobs, he explained the connection between HEAD’s other sports: “We’ve adopted clean design, subtle color schemes, and strategic logo placement that gives the golf line the same luxury-sport feel that HEAD is renowned for in tennis and skiing.

The primary motivation for reconnecting was to introduce HEAD’s inaugural community event, collaboratively organized with The Links Social Tour (TLST). This full-day program aimed to gather young creatives, beginners, and professional golfers from the Toronto area, along with some who traveled, at King Valley Golf Club. The day offered opportunities for networking within the industry, shopping, and competition, all compressed into an eight-hour span. Kam commented that HEAD Golf’s talent for fostering a competitive yet relaxed atmosphere made them the perfect platform to demonstrate what HEAD Golf represents: performance, style, and a welcoming sense of community in golf.

Moving on, HEAD plans to adopt a twofold approach for future growth. On one hand, they will maintain unexpected activations that align with fashion and artistic communities, while simultaneously strengthening their presence at country clubs. A recent example is their collaboration with USM at the PGA Buying Summit, where they created a design-focused installation. Simultaneously, HEAD is actively courting high-end retailers and green-grass partners. As Kam explained, “Our goal is to expand in two dimensions: deepening connections with private club and green-grass enthusiasts, and broadening collaborations that bridge golf with art, design, travel, positioning HEAD Golf as a relevant topic beyond the golf course.

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2025-08-20 16:55