Ishaan Khatter, Aaron Pierre, and More Star in “Be the Next BOSS” Campaign

Refreshing their “Be Your Own Boss” concept, BOSS is launching a unique Fall/Winter 2025 campaign that shines a light on an ensemble of up-and-coming talents from various fields such as music, film, sports, and fashion.

This season’s spotlight shifts towards up-and-coming stars Ishaan Khatter, Aaron Pierre, and fashion influencer Amelia Gray, each demonstrating a fierce ambition to stand out as the next leading figure. Their individual paths are showcased prominently within an intimately captured series of images, featuring only the latest stylish fundamentals from the Fall-Winter 25 collection.

Enhancing the minimalist approach of their campaign, they blend iconic tailoring and high-end knits in an array of olive green and gray shades. An emblematic ensemble donned by Khatter symbolizes this classic style, as it consists of a sharp Italian wool coat matched with the “New Trouser” – a fresh silhouette characterized by double pleats, introduced for the first time this season. The K-Pop sensation S.COUPS also embraces a traditional tailored look, showcasing himself in a two-button silver-grey suit, modernized through its textural wool and slim fit.

In a variety of casual styles, Pierre demonstrates the adaptability of mid-layer wardrobe essentials by changing a relaxed-fit blazer jacket for a puffer jacket to match the weather. Similarly, two outfits showcased on tennis player Taylor Fritz involve a green set that is reimagined with a heavyweight herringbone coat in one instance, and layered beneath a sleek leather jacket in another.

In terms of the women’s line, BOSS offers a blend of daytime and evening wear, perfect for various events throughout the season. Some essential outerwear items include a luxurious shearling jacket, distinguished by its warm, brown Nappa leather and cropped silhouette for casual dressing. The campaign is highlighted by Gray, a boxy, wide-legged suit that embodies the collection’s spirit. This sophisticated assortment of stylish pieces combines to empower her inner boss.

Discover the Fall/Winter 2025 collection by checking out the campaign displayed in the galleries above. If you’re interested in the newest offerings from BOSS, visit its official website and authorized retailers immediately.

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