Post Malone Fronts SKIMS Mens Campaign Featuring Realtree® Camo

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Summary

  • SKIMS’ new menswear collection, fronted by Post Malone, features a rugged aesthetic and introduces a new Heavyweight Fleece fabrication.
  • The collection, which debuts on August 21, also includes a limited-edition series of Realtree® camouflage-printed styles.

Kim Kardashian’s SKIMS brand expands its menswear selection with a fresh collection focusing on comfortable loungewear shapes and an innovative camo print. For this campaign, they collaborate with popular rapper and singer Post Malone. The line consists of the Heavyweight Fleece Jogger, Zip-Up Hoodie, and the SKIMS Basics T-Shirt, along with newly added Realtree® camouflage designs.

The campaign, captured by Theo Wenner, takes place on a Utah ranch and deviates from SKIMS’ usual minimal and neutral style to adopt a more rugged look that reflects Post Malone’s persona. In this new collection, the brand launches its Heavyweight Fleece fabrication, introducing an innovative material focused on providing warmth, durability, and comfort.

In other locations, you’ll find a special, limited run of Realtree® camouflage designs, featuring not only underwear and t-shirts but also fleece separates. Additionally, the brand is introducing new lounge items that emphasize tactile softness and a comfortable fit.

Post Malone’s distinctive style now includes a camouflage element, as evidenced by his recent collaboration with Stanley 1913. This partnership led to the launch of drink containers covered in camouflage, such as the Quencher H2.0 FlowState Tumbler and Easy Fill Flask. Interestingly, this is SKIMS’s first time using Realtree® print designs, with Post Malone serving as the face of their new camouflage line.

The new SKIMS Fall 2025 menswear line will arrive in stores and online at SKIMS.com on August 21.

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2025-08-19 19:26