Sydney Sweeney’s brother Trent mocks the backlash over his sister’s American Eagle campaign after it was branded ‘Nazi propaganda’

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Trent Sweeney, Sydney Sweeney’s brother, has playfully poked fun at the criticism his sister is encountering regarding her American Eagle ad.

27-year-old Actress from Euphoria, Sydney Sweeney, is showcasing the brand’s autumn advertisements, titled, “Sydney Sweeney Wears Denim Exceptionally Well.

The disputed ad has faced criticism for promoting a form of eugenics reminiscent of Nazism, seen by some as an aspiration. This interpretation suggests a commentary on her diverse European heritage and upbringing in rural Idaho.

On Thursday, Trent posted a picture to his Instagram Story, announcing that he had been promoted to Staff Sergeant within the U.S. Air Force.

Alongside a snap of his certificate, he wrote: ‘It’s them good jeans.’

On a Friday, American Eagle defended Sydney, stating that they had not violated any rules with their advertisements, following accusations of promoting “Nazi propaganda” from socially-conscious critics.

Some perceived her “great jeans” campaign as a reflection of her diverse heritage, rooted in both European lineage and upbringing in rural Idaho.

The term ‘great genes’ has historically been employed to glorify traits such as whiteness, thinness, and physical attraction. This usage, when applied in this particular campaign, can give off a tone-deaf impression, according to a Salon report on the controversy.

Others found the link ‘ridiculous’ and thought the ads were just fine.

Now, fans are drawing parallels between Sweeney’s advertisement and Beyoncé’s Levi’s campaign. Both promotions showcased a double-denim look, shared blonde hairstyles, and used intimate close-ups.

Many swiftly disagreed with the comparison, noting that Beyoncé never explicitly mentioned ‘genes’ or insinuated any genetic connections in her statements.

In response to the criticism, American Eagle clarified on Instagram that “Sydney Sweeney’s Great Jeans” campaign has always been centered around the jeans themselves, not Sydney Sweeney herself.

‘Her personal tale is connected to her denims.’ It was emphasized. ‘We’ll carry on honoring the unique ways each individual dons their AE jeans with self-assurance, reflecting their individuality. Excellent jeans suit every body type.’

In a collection of photos, the woman from Spokane, Washington, who will portray boxer Christy Martin in an approaching biographical movie, can be seen modeling diverse outfits made with denim materials.

In a related video, Sydney can be observed fastening her jeans while reflecting thoughtfully: ‘Traits like hair color, personality, and even eye color are typically inherited from parents to their children through genes…my genes are a shade of blue.’

A second advert sees the camera pan down Sydney’s chest as she models a plunging denim jumpsuit.

Oh, focus on my face instead!” as the camera shifts back to her.

The advertisement has sparked disagreement among fans, but it has also been described by one critic as “an extremely clear and noisy racial signal, one of the most apparent in recent times.

Expressing their surprise on social media, many compared the messages to propaganda reminiscent of Nazi tactics.

Dissatisfied spectators wrote: ‘Is it possible that Sydney (American Eagle) doesn’t anticipate viewers interpreting this imagery as a coded reference to eugenics or white superiority?’

The advertising campaign for Sydney Sweeney featuring American Eagle feels akin to contemporary propaganda reminiscent of Nazism. It’s startlingly obvious, I must say. The times we live in certainly seem peculiar, friend.

The part of the Sydney Sweeney ad that I found most reminiscent of Nazi ideology was the use of the term ‘offspring.’ This term often refers to children or descendants. However, in genetics, traits such as eye color or height can also be passed down from parent to child, like how my jeans (genes) are blue. In a similar way, Sydney Sweeney has great genes (traits). But let’s clarify, the idea that superior traits are inherited, as suggested by the phrase ‘nothing is ever a coincidence, this is eugenics,’ can be concerning when used inappropriately or to promote discrimination.

On TikTok, Angie was identified by the username @vital_media_marketing. Subsequently, she scrutinized an advertisement, highlighting aspects of the message that she believed needed improvement.

Angie mentioned that as the camera moved over her body and focused on her face, she was discussing her family lineage and the inherited traits, such as her blonde hair and blue eyes, which she finds remarkable.

On American Eagle’s Instagram page, many users criticized the tone of their ad campaign, with one user humorously commenting that it resembled “a subtle nod to 1930’s Germany.

Yet many were quick to defend Sydney, branding the backlash ‘unhinged’.

On Twitter, they posted that it’s hard to express delicately, but if you interpret a jeans ad featuring a pun about Sydney Sweeney as a subtle Nazi reference, you might want to step away from your phone for a bit. It seems everyone is overanalyzing this; Sydney Sweeney is simply promoting jeans, not Nazi propaganda.

It’s clearly absurd to suggest that Sydney Sweeney’s American Eagle ad has pro-eugenics undertones due to the “good genes/jeans” joke. This is simply a denim advertising campaign, not a political manifesto. Not every fair-haired, blue-eyed individual is a Nazi. Some of you could benefit from reading a history book and catching up on some sleep.

While it’s understandable that some people might not be fond of Sydney Sweeney or her promotional methods, isn’t it a bit of an overstatement to equate the Jean commercials with Nazi propaganda?

Daily Mail has reached out to reps for Sweeney and American Eagle for further comment on the story.

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2025-08-07 16:49