American Eagle has come to the defense of Sydney Sweeney following criticism over her involvement in their contentious advertising campaign.
The well-known actress, aged 27, serves as the representative for the brand’s autumn advertising campaign, which carries the catchphrase, ‘Sydney Sweeney Wears Fantastic Denim.’
American Eagle stated on Friday that Euphoria actress was not at fault regarding their advertisements, as they had been labeled as “Nazi propaganda” by more progressive commentators.
Some perceived her ‘excellent jeans’ advertising campaign as a commentary on her multiracial European heritage, having been raised in rural Idaho. Historically, the term ‘good genes’ has been employed to praise whiteness, thinness, and attractiveness, which led critics to view this campaign as an insensitive marketing decision. According to a report on the backlash by Salon, this was the sentiment expressed.
Others found the link ‘ridiculous’ and thought the ads were just fine.
According to the company’s post on Instagram, ‘Sydney Sweeney Has Great Jeans’ has been and remains focused on the quality of the jeans.
The narrative included, ‘Her jeans told her tale.’ Now, let me rephrase that for you: ‘We’ll keep on appreciating how each person adorns their AE jeans with self-assurance, in their unique style. Wonderful jeans suit everyone well.’
As a devoted admirer, I’ve been captivated by the evolving collection of photos featuring the talented actress from Spokane, Washington, who will portray boxing legend Christy Martin in an imminent biopic. In these images, she showcases an array of stylish denim outfits, leaving me eager to see her on-screen transformation.
In a related video, Sydney can be observed fastening her jeans while pondering: ‘Genes are frequently inherited from parents to their children, shaping characteristics such as hair color, temperament, and even eye color… mine are of the blue variety’.
A second advert sees the camera pan down Sydney’s chest as she models a plunging denim jumpsuit.
I ponder: ‘The makeup of my being is shaped by my genetics…’ and then I call out playfully: ‘Oops, looking at me, not my genes!’ as the camera once again focuses on my face.
The advertisement has sparked controversy among fans, as one critic labeled the video as “a particularly loud and noticeable racial signal, one that we haven’t heard or seen recently.
On social media platforms, numerous individuals voiced their disbelief over a message that they perceived as mirroring Nazi propaganda.
Angry spectators wrote: ‘Somehow, Sydney (and American Eagle) assume that viewers won’t understand this image as a metaphor for eugenics or white superiority?’
The Sydney Sweeney American Eagle advertisement campaign appears to be a contemporary form of propaganda reminiscent of Nazi ideology. It’s astonishing how overt it is. These days, things just seem strange and unsettling.
The part of the Sydney Sweeney ad that struck me most was their use of the term ‘offspring.’ It reminded me of:
– Genes are inherited from parents to offspring.
– My genes are blue.
– Sydney Sweeney has great genes.
It all seems too coincidental, hinting at eugenics.
On TikTok, Angie was recognized by her username @vital_media_marketing, and upon reviewing an advertisement, she highlighted aspects of the ad’s underlying message that she believed needed improvement or correction.
Angie mentioned: ‘While the camera focuses on her body, face, and characteristics, she was discussing her family history, the inherited traits such as her blond hair and blue eyes, and how proud she is of them.’
Many individuals criticized the tone of American Eagle’s ad campaign on their Instagram page, with one user humorously commenting, “It feels reminiscent of ‘Subtly 1930’s Germany.’
Yet many were quick to defend Sydney, branding the backlash ‘unhinged’.
They posted on X/Twitter: ‘I find it hard to phrase this delicately, but if you consider a jeans advertisement with a pun about Sydney Sweeney being attractive as a hidden Nazi message, then perhaps it’s time for you to step away from your phone for a while.’ This could be rephrased as: ‘Everyone seems to be reading far too much into this situation and maybe you all need to go for a walk or something because Sydney Sweeney is just promoting jeans, not ‘Nazi propaganda.’
It’s quite absurd to suggest that Sydney Sweeney’s American Eagle ad has pro-eugenics undertones due to a ‘good genes/jeans’ play on words. This is simply a denim advertising campaign, not a political statement. It’s important to remember that just because someone is blonde with blue eyes doesn’t make them a supporter of Nazi ideology. Perhaps some people could benefit from reading more history and taking a rest.
Even though some people might not be fond of Sydney Sweeney or her promotional methods, isn’t it a bit excessive to liken those Jean commercials to Nazi propaganda?
The Daily Mail contacted representatives from both Sweeney and American Eagle, seeking additional insights or clarifications about the story.
In a July 23 announcement regarding the upcoming campaign, Sweeney stated, ‘American Eagle has an almost effortless charm.’
She mentioned about the tailor, “It’s an ideal blend that makes you look polished yet allows you to be true to yourself.
The actor from Euphoria went on to say, “What they’re doing – crafting items that help you feel self-assured and at ease in your body – really strikes a chord with me.
‘It’s rare to find a brand that grows with you, the way American Eagle has for generations.’
In an interview, the actress from Once Upon a Time… in Hollywood expressed that they’ve been present throughout all the different phases of my life.
In a recent news announcement, Jennifer Foyle, president of American Eagle Outfitters, discussed their upcoming advertising campaign aimed at raising funds for domestic violence charities. According to Foyle, this autumn season is about honoring what makes American Eagle unique – trend-setting denim that always stays ahead, not behind. The new fits and limitless versatility showcase how our clientele styles their denim: combined, coordinated, layered, and worn daily.
In this campaign, Sydney Sweeney serves as the ideal focus. Her captivating charm is the draw, while our collection provides the effortlessly stylish ensemble that mixes ease, attitude, and a hint of playfulness, according to Foyle’s statement.
American Eagle Outfitters is collaborating with Crisis Text Line as part of their charitable ad campaign. They are planning to donate money from a special edition of The Sydney Jean to support this organization, which focuses on mental health aid and crisis intervention. Notably, they have pledged a $100,000 Signature Grant, announced in February 2025, to bolster programs at Historically Black Colleges and Universities.
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2025-08-02 00:37