Anti Social Social Club’s Latest Collaboration Celebrates 20 Years of The Breakfast Club

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Summary:

  • Anti Social Social Club and The Breakfast Club have teamed up to release a capsule collection celebrating the café’s 20th anniversary.
  • The limited-edition collection includes co-branded hoodies, tees and an apron with playful food-themed graphics.
  • Campaign imagery was shot at the original Soho location, with staff modeling the pieces,who will also serve as the official uniforms across all Breakfast Club locations nationwide.

Anti Social Social Club (ASSC) has partnered with a beloved London brunch venue, The Breakfast Club, to launch a special collection commemorating the eatery’s 20th anniversary. This limited-edition line offers eye-catching hoodies, t-shirts, and an apron adorned with joint designs that merge the city’s brunch lifestyle with ASSC’s rebellious streetwear vibe.

Ever since its establishment in 2014, I’ve been captivated by this Los Angeles streetwear brand known for its innovative and surprising partnerships, which have undeniably fueled its dedicated fanbase, almost cult-like in nature. The collection stands out with ASSC’s distinctive capitalized logo paired elegantly with the “yolk yellow” Breakfast Club emblem neatly positioned beneath. Fun fact: this color was used by the founders when they initially painted their café back in 2005, well before the craze for avocado and egg dishes took over. You’ll spot whimsical graphics scattered across certain items featuring cartoon characters of an egg, bacon, and a salt shaker – visuals that beautifully express the café’s unabashed affection for comfort food through a contemporary streetwear perspective.

Enhancing the overall appeal of the partnership, the café’s initial site on D’Arblay Street in Soho, London, provided an ideal setting for the photo shoot of the campaign, as both restaurant staff and chefs showcased items from the collection by modeling them. The establishment is also revising its dress code, with employees at Breakfast Club restaurants nationwide set to wear pieces from the ASSC collaboration. This change in attire will help launch the company’s 20th year with a modernized appearance.

As a gamer, I can’t help but feel exhilarated, this could very well be the most awesome gaming experience I’ve ever been a part of! (Tom Williams, Head of Marketing at The Breakfast Club)

The collection launches exclusively through ASSC’s website on August 2.

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2025-07-29 19:26