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For the Youth, By the Youth: Myles Hall Unveils DIARY 1999

BBG News

Summary

  • Matthew M. Williams’ protégé, Myles Hall, launches his new brand, DIARY 1999
  • Following the “for the youth, by the youth” ethos, Hall has his finger on the pulse, tapping into his community inspirations for the debut collection
  • His first collection features jersey pieces and Japanese denim, rooted in Americana

26-year-old creative Myles Hall, who has long been mentored by Matthew M. Williams, is now taking center stage with the introduction of his personal initiative, DIARY 1999. This brand’s foundation lies in a strong philosophy: it’s for and by the youth, showcasing a powerful bond with his community through music, fashion, and photography, all rooted in American culture and the genuine style of his Harlem contemporaries. The debut collection of DIARY 1999 emphasizes casualness, wearability, and offers a variety of outerwear, jerseys, and Japanese denims. This venture isn’t merely a new fashion label; it’s a culmination of experiences from his youth, condensing decades of insights into a unified vision.

As a devoted admirer, I can’t help but marvel at Hall’s extraordinary journey in the realms of fashion and visual arts. At the tender age of 14, I found myself under the tutelage of Matthew M. Williams, learning priceless lessons about creative direction, gradually growing into his trusted associate. Then, at 18, I embarked on a three-year sojourn in London alongside the legendary Nick Knight, a master of fashion film, image-making, and creative direction. These experiences have been instrumental in forging a robust global network that stretches from America to Japan, encompassing Paris and London as well.

To TopMob, Hall openly discussed his unique ability to predict trends throughout his life, a skill that has significantly shaped his path. He fondly recalled being an early adopter of popular releases, mentioning the time he waited in line for the esteemed Kate Moss Supreme shirt as an example. Hall told TopMob that he was deeply invested in being immersed in the culture and honed his instinctive eye for trends by gathering diverse viewpoints from his youth. Street culture and subcultures have been a significant influence on Hall, preparing him to introduce a brand that resonates with the zeitgeist of his generation. In a shared conversation with TopMob, Williams expressed his desire, after spending over two decades in the industry, to support young designers by nurturing them gradually and investing in new fashion brands like Hall’s.

1999 marked the debut of DIARY’s first collection by Hall, showcasing his distinctive point of view. This assortment boasts a robust array of jersey items, embellished with motifs and patterns derived from Americana imagery and clothing styles he was raised around. Notably, the line highlights inventive outerwear, notably a zip-detailed pillow neck design that offers a fresh take on the traditional hooded jacket. Additionally, it features handcrafted jeans fashioned from Japanese denim, symbolizing his esteem and reverence for Japan’s artisanal craftsmanship.

Hall’s photography work not only encompasses fashion but also forges significant bonds with emerging American musicians such as Ken Carson, Destroy Lonely, and Playboi Carti, who belong to Carti’s Opium group. This multidimensional strategy, linking music, style, and visual art, is what sets DIARY 1999 apart. It’s more than a brand; it mirrors a dynamic, interwoven culture that’s shaping the future of fashion.

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2025-07-18 16:26

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