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JINS and Snow Peak Reunite for a Versatile Outdoor-Ready Eyewear Collection

BBG News

Summary

  • The latest Summer 2025 eyewear collection introduces four styles with flip-up lenses, polarized options, and multi-directional hinges for outdoor functionality
  • Designed for camping, fishing, and everyday wear, each pair includes a co-branded carrying case and Snow Peak–branded cleaning cloth
  • Pricing ranges from $140 to $290 USD, with variations featuring clear-color frames, metal builds, and customizable lens sets

For the third time, JINS and Snow Peak have joined forces, introducing a novel assortment of eyewear designed to excel in outdoor environments. By blending sleek aesthetics with practical features, this latest collection offers four distinct styles in ten unique versions, all crafted to accommodate activities ranging from fishing to leisurely hikes on the trail.

This year’s collection emphasizes JINS’ 360-degree flexible hinge mechanism, enabling smooth movement in all directions. The hinge enhances both robustness and comfort, making it perfect for tough outdoor conditions or extended sunny periods. Additionally, each pair includes a co-branded shoulder bag for carrying and a Snow Peak-branded cleaning cloth, maintaining the brand’s practical design ethos throughout the collection.

At the forefront is the JINS Switch Flip Up +360°, retailing at $290 USD. This model showcases a flip-up lens mechanism that seamlessly adjusts from clear to tinted vision. Crafted with versatility in mind, it’s also compatible with an additional Fishing Set lens plate (available separately), providing a personalized choice for those who desire it.

The JINS Switch Flip Up +360° Fishing Set, designed particularly for anglers, offers a specialized setup at a price of $140 USD. It comes equipped with two polarized lens plates – one featuring a low-light gray tint and excellent light transmission for clear visibility in early mornings or cloudy weather. Additionally, it includes a compact, water-resistant case that ensures easy access and portability.

The assortment includes an upgraded premium version of the JINS Switch Metal Flip Up +360° priced at $290 USD, too. This design showcases a stylish metal frame that gives it a touch of elegance while maintaining its lightweight comfort and outdoor durability. With the same flip-up feature and robust hinge, it’s an adaptable option for both adventurous trail outings or everyday urban wear.

Completing the lineup is a traditional choice of sunglasses – the JINS SUNGLASSES +360°, priced at $190 USD. This particular model debuts clear-toned frames within the collection, accompanied by lenses designed for various requirements. Whether you’re traveling or relaxing by the water, they provide comfort, sharp vision, and a sleek aesthetic.

In summary, the assortment skillfully combines practicality with everyday fashion, maintaining the core values of both brands centered around careful design and functionality. Featuring intelligent construction, robust materials, and weight-conscious aspects, this collection is designed to match the vigor of outdoor life without sacrificing style.

Available now via JINS’ official site.

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2025-07-17 12:55

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