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Justin Bieber’s new album Swag ripped by critics as a ‘messy cry for help’ amid his personal chaos

BBG News

On Friday, Justin Bieber amazed fans by suddenly releasing an album, yet it was the critics who appeared equally taken aback, though not in a positive manner.

At the stroke of midnight, the 31-year-old pop sensation unveiled “Swag,” his first complete album in four years, after an unexpected marketing campaign. This whirlwind promotional effort featured billboards across the globe and a series of mysterious social media messages.

This album comprises a total of 21 songs, with special contributions from artists like Gunna, Sexyy Red, Druski, Dijon, Lil B, and Cash Cobain.

After the success of “Justice” released in 2021, which produced popular tracks like “Hold On,” “Peaches,” and “Lonely,” resulting in a global tour, Bieber’s new work, titled “Swag,” serves as its follow-up. However, the tour was halted prematurely in 2022 due to Bieber’s decision to take a break to focus on his wellbeing.

After that, the artist has been in the news primarily for events other than music – he welcomed his first child, Jack Blues Bieber, with wife Hailey in August 2024; meanwhile, there have been increasing whispers about his mental health, mysterious online actions, and supposed strife within his marriage.

Meanwhile, fans were anxiously waiting for fresh content, but it appears that Belieber’s break didn’t result in a grand comeback; in fact, one reviewer went as far as labeling the album a “plea for assistance.

According to The Telegraph, ‘Justin Bieber’s unexpected release isn’t about the comeback of a pop superstar. Instead, it appears as an uneasy and raw plea for assistance.’

The outlet added that the production ‘seems as confused and messy as he is.’

As a lifestyle enthusiast, I must admit that the majority of the releases in the music scene this season have left me rather unenthused. However, there are three notable exceptions that have managed to stand out amidst the general lackluster offerings: Daisies, Dadz Love, and Too Long. These albums have demonstrated a unique blend of creativity and passion that makes them truly worthwhile listens for any music lover like myself.

The Telegraph concluded, ‘Less the return of a pop titan, Swag feels like a cry to be heard. 

Occasionally, it can be awkward, chaotic, and somewhat confusing – yet, maybe after so many years, music is the one thing that Justin Bieber trusts will captivate an audience’s attention.

‘Whether he has anything worth saying is another matter though.’

The Independent followed suit, slamming Swag as a ‘god-fearing, hyper-sexual slog.’

‘The outlet commented that the sudden release was strange – it’s another sign of the creative slump affecting his recent projects, and offers a sad glimpse into a man who appears uncomfortable balancing his personal aspects like sex, faith, and self-pity.’

The criticism didn’t end with just that; the outlet also commented, ‘From then on, repetition becomes a recurring theme. Bieber alternates between slow love ballads (‘That’s my girl, she’s legendary,’ he brags in Go Baby) and perplexing spoken segments.’

During the performance, Bieber’s singing seemed somewhat affected, as one critic put it, displaying an occasional strain in his vocal delivery.

According to The Independent, ‘Beyond his dedicated fans, Bieber is seen as more of an intriguing enigma than a reliable and unified creative power. The new album, Swag, isn’t likely to alter this perspective.’

Yet, not every review was so severe; some critics even found Justin Bieber’s comeback pleasantly surprising.

As a die-hard Belieber, I can’t help but feel the thrill coursing through my veins when I read that Billboard has declared Justin Bieber as the one shaping not just the current storyline, but also carving out the path for himself and his loved ones’ future. What a time to be alive!

According to a video clip that’s been widely shared, he recently remarked in a casual manner, “You can tell I’m here for business.” Upon hearing his new song ‘Swag,’ it instantly becomes clear just how committed Justin Bieber is to safeguarding what truly matters.

In summary, Swag effectively achieves this the most; it not only provides Bieber with an outlet to express himself, but also makes him sound incredibly authentic and genuine, in all aspects.

As an ardent Belieber, I couldn’t help but notice that Billboard’s Lyndsey Havens singled out one track as a testament to Justin Bieber’s growing maturity, particularly concerning the rumors about his marriage.

The song ‘Walking Away’ serves as a heartfelt confession from Bieber about his determination to stay in his marriage, despite its challenges. He acknowledges their tests of patience, but firmly states, “Baby, I won’t abandon you.

This tune serves as an open and sincere reaffirmation of their commitment, with Bieber reminiscing about gifting Hailey her ring and pledging to transform.

He also appears to reference Hailey in Go Baby, giving her a shoutout.

Bieber sings, ‘She’s my darling, she’s renowned, adorned with an iPhone case and a touch of lip gloss.’ This refers to his wife Hailey and her Rhode beauty brand, which was recently acquired by Elf Beauty for $1 billion.

Absolutely! Life isn’t always perfect, but having a partner by your side to share the joys and handle the challenges – that’s truly special. And for the Biebers, they face their ups and downs in full view of the world. The song “Go Baby” shows that their love hasn’t waned; instead, they become each other’s greatest supporters during tough times, as Havens puts it.

The magazine Clash echoed that sentiment.

The reviewer from Clash magazine commented, ‘It’s a massive 21-track album, featuring lyrics that range from heartfelt expressions about fatherhood to lighthearted humor.’

This music style generally leans towards a synth pop genre reminiscent of the 90s, but with a modern twist. At times, it maintains a consistent approach, while other moments give off an ethereal vibe. It’s consistently vibrant and entertaining, offering a wide range of tunes despite its overall breadth.

And of course, Bieber’s loyal fanbase was quick to crown Swag another masterpiece.

A user of X shared, ‘Justin Bieber’s latest “Swag” album has a smooth vibe to it.’ And the track ‘All I can take’ carries a Michael Jackson-esque feel.

Another wrote, ‘JUSTIN BIEBER COOKED GUYS.’

Another person commented, ‘Justin’s performance on this album is flawless, 21 out of 21 tracks, and there’s even more to look forward to. I can hardly fathom what else he has up his sleeve to astonish us all. The SWAG is raw and stunning in every aspect, and I am left speechless by his vocals, the production, everything! JB remains authentic.’

One enthusiast exclaimed, ‘Justin Bieber has released his SWAG album, and it seems Michael Jackson’s spirit is dancing to each rhythm. It’s not merely music; it’s a tutorial in vocal skills, tempo, and cultural impact.’

Regardless if it’s a fresh start or an unexpected twist, Swag demonstrates that Bieber is still navigating through everything, inviting the world to be a part of his journey.

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2025-07-11 20:04

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