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Usher and New Era Debut Atlanta Braves All-Star Collection

BBG News

Summary

  • New Era, Usher and MLB launched an All-Star Capsule for the July 15th game
  • The collection features Atlanta Braves caps and a satin varsity jacket
  • Pieces include a “Peace Up, A-Town Down” graphic, honoring Usher’s Atlanta roots

New Era collaborates with Usher on a Special Edition Collection, which celebrates the Atlanta Braves legacy.

As a die-hard baseball fan, I’m thrilled to share that we’re releasing a special collection in celebration of the 2025 MLB All-Star Game on July 15! This limited-edition lineup boasts three distinctive designs: two 59FIFTY Fitted models and a 9FIFTY Snapback. Crafted with navy blue panels, each piece showcases a red bill adorned with the iconic Braves logo. One version of the 59FIFTY Fitted design sports the Braves emblem in bold red, while the others display it gracefully in pristine white.

The capsule features an elite satin varsity jacket embellished with a Braves wordmark embroidery and a corresponding All-Star Game artwork at the back, all part of the set. Each item in this collection carries a “Peace Up, A-Town Down” graphic, which is a tribute to Usher’s strong ties to Atlanta and a symbolic gesture that has resonated among players and fans when expressing team pride.

Take a look at the collaboration you see there. The Usher, MLB, and New Era partnership is now accessible through the New Era online store.

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2025-07-09 07:26

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