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Heidi Katona looks set to follow in the footsteps of Princess Andre with magazine shoots, influencer deals and TV appearances and the nepo babies’ BFF mums could be set to cash in too

BBG News

In the past ten years, we’ve seen a significant increase in the prominence of “nepo babies” – young individuals who have gained fame largely due to their connections within the entertainment industry, often leveraging social media platforms and the guidance of their managing parents (or “momagers”) for influencing roles.

Heidi Katona, aged 18 and daughter of famed pop group member Kerry (Atomic Kitten) and a beloved figure on reality shows, might just become the rising star in the generation of “nepotism babies.

The teen appears poised to follow in the path of Princess Andre, the eldest child of Katie Price’s close friend, who is projected to have a net worth exceeding £500,000. This achievement was marked by gracing the cover of OK! Magazine for her 18th birthday celebration.

Kerry, aged 44, has entered the competition to be like Kris Jenner, as her daughter, whom she had with Mark Croft, previously featured in an episode of Celebs Go Dating during Kerry’s segment.

Kerry, who gained popularity as a member of Atomic Kitten, is strongly backing the aspirations of this individual for future success, having drawn inspiration from Kris and Beyoncé in terms of nurturing her kids’ careers.

Heidi, with an impressive 18,000 followers on Instagram, is said to have completed her initial solo photo shoot – a declaration made by her mother in her latest article for New Magazine.

Kerry, who is a mother to Molly, Maxwell, and Lilly-Sue, couldn’t help but rave about her daughter: “She’s absolutely hilarious, and she has that special spark – the kind that shines brightly in the spotlight. I see myself as her mentor, guiding her through the entertainment industry. With my 30 years of experience, I feel like I can be just as supportive as Kris Jenner!

As an ardent admirer, I can’t help but gush about Heidi! Much like how Princess paved her path, Heidi is gracefully etching out a prosperous niche for herself as a brand representative and social influencer, under the keen eye of the industry expert, Nick Ede.

‘They still have quite a distance to cover before reaching the fame level of the Kardashians, yet they’re gaining recognition now, and it appears they’ll earn substantial income over the next few years.’

At the moment, Heidi serves as an endorsement figure for In Print We Trust, offering her followers a 10% discount when they use her designated code.

Additionally, Heidi’s popularity extends beyond TV shows and endorsements, with her TikTok and Instagram profiles boasting more than 20,000 followers.

For every sponsored video she posts on Instagram, she might make roughly between £160 and £245, given her 18,000 followers.

Although this sum is considerable, it represents only 10% of the potential earnings from Princess’s ratings.

In simpler terms, the cost for a single sponsorship video featuring a charming blond model ranges from approximately £2,540 to £3,810.

Nick mentioned: ‘The Princess earns income as a brand representative. Additionally, she’s shooting a reality series about her 18th birthday celebration, which is set to bring her more than 30 thousand dollars and provide an opportunity for further earning potential.’

Although she’s currently far from achieving millionaire status like her father, her increasing popularity suggests that she’ll reach that milestone within the coming years.

‘Heidi still has quite a distance to cover, yet with her recent initiation into utilizing social media, I anticipate that she will likely earn at least $100,000 within the next year through brand partnerships and public relations promotions.’

For quite some time, Heidi has been striving to make her mark in the entertainment industry. Notably, she took part in “The Voice Kids” competition back in 2020.

Previously admitting her belief that she’ll become well-known in the future, this stunning brunette hinted that she might participate in Love Island once she becomes eligible for the show.

Furthermore, additional exciting developments await the renowned actress, as it was disclosed last year by a source to The Sun that she had already procured remarkable prospects, such as landing a leading part in a live-action Pinocchio movie.

It seems that Heidi is drawing motivation for success from her close family friend, Princess, as the Katona and Price families have been increasingly socializing together in recent years.

The young princess, leveraging her connections, has set an ambitious goal to amass a million dollars by the time she turns twenty. Already, she’s made a significant step towards this dream, having purchased her initial Audi using her own earnings.

She’s landed substantial contracts with fashion and cosmetics companies, such as becoming an ambassador for retailer Superdrug, Studio London, Morphe, and Revolution.

Last year, she started her modeling career, and now she’s getting ready to make her television acting debut for the very first time.

In the year 2024, Princess officially began her modeling career with the fashion brand PrettyLittleThing, following the completion of a significant contract with them.

2023 saw the announcement of the Princess landing a modeling gig, leaving her ecstatic to join the ranks of Molly-Mae Hague and Gemma Owen in the retailer’s team.

As a devoted admirer, I myself have learned that the Princess has been eagerly anticipating this moment for quite some time. She’s longed to emulate her mother and has harbored a dream of modeling for a prestigious brand such as PrettyLittleThing since she first became aware of it.

At sixteen, she recognizes her youthfulness, but Pete will supervise her tasks related to PLT to make sure she’s safeguarded and properly cared for.

The collaboration emerged spontaneously when Princess shared a post on Instagram about wearing the brand; it turns out that the alignment between them feels quite organic and beneficial for both parties.

Her mother Katie started modelling at the age of 17 as a fresh-faced natural beauty.

Ever since she secured her initial brand partnership, Princess has expanded her collaborations to encompass several fashion and cosmetic companies, such as White Fox and Boots.

However, what you see here is just a start, as she openly admitted to Somerset Live that her admiration extends to figures like Kylie Jenner. With her recent milestone at 18 years old, she’s optimistic about seizing larger prospects in the future.

In the past, Princess expressed that she admires Kylie greatly and finds herself inspired by her. Furthermore, she mentioned Molly-Mae Hague as another influential figure she looks up to.

She clarifies, “I want to mimic these women as I build a thriving business and brand, which is what I’m most looking forward to as I transition into adulthood.

Although Kerry is involved in Heidi’s professional life, Katie has chosen to stay detached from the Princess’ business ventures. Notably, she has been prohibited from featuring on her daughter’s upcoming reality show on ITV.

Princess has been accompanied by cameras during her professional engagements with companies like hair-styling powerhouse GHD, as well as high-profile events in the industry, such as the Boohoo summer party held in London last month. At this event, she was spotted on the red carpet with her stylish stepmother Emily.

(The goal is to maintain a similar meaning while using more conversational language and simplifying the structure for better readability.)

She first strutted down the runway during the launch of the Ibiza Fashion Festival on June 12. There, she was accompanied by her sibling Junior (aged 20) and his partner Jasmine Orr (age 24). They had flown to the Balearic Island specifically for this event, as they were there to shoot scenes for Junior’s ITV program.

The program is being developed by Can Associates, Peter Andre’s management firm, which handled Katie during their relationship from 2003 to 2009, the year of their highly publicized separation.

While they were united, Can facilitated the creation of a lucrative reality TV series titled “Katie and Peter” with ITV, which ultimately made them multi-millionaires.

However, due to their falling out, Katie will no longer be participating in Princess’s show as a result.

Growing up, I’ve always admired the unique dynamic between Princess and Junior, daughters of my idol Pete. While their mom lived life on the edge, my hero instilled in them a set of strict values that revolved around family bonding, respect, and etiquette. He ensured we completed our education before stepping into the spotlight, a decision I deeply appreciate as an ardent fan.

Meanwhile, Kerry, who gained popularity as a member of Atomic Kitten during the late ’90s, had earlier acknowledged that her celebrity status impacted her children.

She shared with New! magazine that raising children under public scrutiny is challenging, as it feels like they are thrust into another dimension.

Although they may not be well-known individuals, they’ve grown up amidst the limelight and are often perceived differently because of their association with celebrity.

My kids have been struggling, and I can see there are problems stemming from this.

Now, it’s reported that Kerry is handling this situation calmly, as she’s prepared for the demanding role of juggling multiple responsibilities, often referred to as “momaging.

Brand expert Nick pondered the possibility of Heidi and Princess surpassing their parents’ renown, suggesting, “I believe Princess is certainly on track to do so. She’s quite savvy with finances already, and it won’t be long before we start seeing her rise rapidly.

‘Heidi again if she plays it right will do very well from a brand ambassador point of view.’ 

He mentioned that, by playing their hand wisely, their famous parents might also reap the benefits of being linked with their “nepot” children (or relatives in the industry).

If they decide to take Kris Jenner’s approach, by taking a 10% commission, they can expect to make a substantial amount of wealth over the next few years – enough to support their desired lifestyle!

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2025-07-06 15:51

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