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Travis Scott Joins Oakley’s as Chief Visionary & Louis Vuitton SS26 Looks to India in This Week’s Top Fashion News

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Summary

  • Travis Scott is now Oakley’s “Chief Visionary,” while Dover Street Market is launching its “DSM Label” with Kei Ninomiya designing it’s inaugural collection. Meanwhile, the Levi’s x Nike apparel collaboration blends denim with sportswear.
  • Pharrell’s Louis Vuitton SS26 collection emphasizes wearable designs inspired by Indian sartorialism, and Prada’s SS26 menswear, “A Change of Tone,” signals a shift from traditional power dressing to a more introspective aesthetic.
  • Google has invested $100 million in Gentle Monster, signaling a renewed push into the smart glasses market with its Android XR initiative, directly challenging Meta’s existing ventures.

Travis Scott Is Oakley’s First-Ever ‘Chief Visionary’

As a gamer, I’d put it this way: “I’m fired up to announce that Oakley has brought Travis Scott on board as their first-ever ‘Chief Visionary!’ This long-term partnership means Scott and his creative powerhouse, Cactus Jack, will be driving future projects, giving classic designs a fresh twist, and designing the upcoming eyewear and clothing lines.

Oakley’s latest announcement comes after other contemporary creative initiatives, such as their collaboration with Meta HSTN on smart glasses known as Oakley x Meta HSTN. This new appointment aims to rejuvenate Oakley with a modern twist, leveraging the comeback of the Y2K style and the timeless allure of top-tier equipment.

Louis Vuitton SS26 Is Rooted in Wearability

For display at SS26, Louis Vuitton presented their new line on a full-sized Snakes and Ladders board, paying tribute to the game’s origins in India, which served as Pharrell’s primary inspiration for the current collection. The show took place at the Centre Pompidou, where the collection combined commercial allure with daring presentation styles.

Important elements consist of sleek leather jackets, stylish blazers, and roomy pants, as well as bold metallic and animal-print styles. Cultural influences can be seen in designs inspired by The Darjeeling Limited, while everyday items receive a touch of elegance through hand-embroidered details. New additions to the collection include the Speedy P9 bag and various footwear options. The show boasted an exclusive soundtrack by Williams, featuring notable collaborators.

Prada Invites “A Change of Tone” in Menswear for SS26

For the upcoming Spring-Summer 2026 season, Prada’s menswear line – orchestrated by co-directors Miuccia Prada and Raf Simons at Milan Fashion Week – signaled a shift away from the typical power dressing that Prada is renowned for. Dubbed “A Change in Tone,” this collection presented a more contemplative, artistic atmosphere, with its display taking place in a minimalist setting.

The designs subtly question conventional notions of masculinity by incorporating modern pieces such as sharp shirts paired with shorts that reach just above the knee, and tracksuits worn beneath formal attire. The color scheme merges business-casual tones with vibrant hues like electric blues, fiery reds, sunny yellows, and delicate pastels. Textured fabrics and whimsical accessories, such as straw hats, create a balance between earthy practicality and surreal dreaminess, focusing more on subtle hints rather than loud displays.

Why Google Bought a $100 Million Stake in Gentle Monster

Google recently poured over $100 million into acquiring a 4% share of the South Korean eyewear brand, Gentle Monster. This substantial investment indicates Google’s growing interest in the smart glasses market, focusing particularly on its Android XR smart lens project announced in 2025. This move can be seen as a direct response to Meta’s collaborations with brands like Ray-Ban and Oakley in the AR eyewear sector.

After its outdated Google Glass, this step takes advantage of recent advancements in augmented reality (AR) and artificial intelligence to create more user-friendly wearable devices. Fashion-forward Gentle Monster, renowned for its trendy designs, sees the partnership as a significant milestone towards merging smart eyewear with everyday fashion. The release date for the Google and Gentle Monster smart glasses has yet to be announced.

Dover Street Market to Launch DSM Label at Paris Fashion Week

During Paris Men’s Fashion Week, Dover Street Market (DSM) is unveiling its self-branded line, “DSM Label.” The creative mind behind this venture is Kei Ninomiya, renowned for his work at Noir. Unlike his typically avant-garde designs, the DSM collection under Ninomiya’s leadership will focus on everyday, comfortable essentials or “unbranded team wear,” emphasizing a common visual thread that’s subtle yet recognizable. The first collection will be displayed at the Dover Street Market Paris showroom from June 28 to July 1, alongside other Spring 2026 collections. Future DSM collections are expected starting from 2026, with plans to bring on more creators under the DSM brand.

Levi’s and Nike Blend Denim and Sport in New Apparel Collection

This fresh collaboration between Levi’s and Nike in their new apparel line combines traditional denim workmanship with sport-inspired aesthetics. Highlights of the collection include a modernized Air Max 95 sneaker in three denim hues, an aged denim jacket from the past, and reimagined Levi’s relaxed-fit jeans. Minimal branding is used throughout, with Nike logos subtly incorporated into classic Levi’s designs. Made from genuine selvedge denim, campaign photos display the distinctive off-white chain-stitching of Levi’s. For a touch of nostalgia, this summer-themed campaign stars hip-hop artist Larry June, WNBA player Paige Bueckers, NFL athlete Keon Coleman, and designer Daniel Buezo. The collection becomes available on July 10th through Levi’s platforms and July 11th on SNKRS.

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2025-06-27 23:26

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