Sir David Beckham launches new ‘passion project’ business venture in a bid to add to his multi-million pound fortune – after long-waited knighthood
Sir David Beckham has started a new business endeavor, which he refers to as a “passion project,” with the aim of further increasing his already substantial wealth.
Previously renowned soccer player, aged 50, recently bestowed with knighthood, currently boasts an assortment of endorsements and ventures under his belt.
However, in a fresh endeavor set to potentially boost his reported $450 million fortune, David has debuted BEEUP – a honey-infused kid’s snack, now accessible at Target stores across the USA.
The notion of pursuing beekeeping and honey-making, sparked during lockdown by David’s newfound enthusiasm, has been a longstanding contender – a fact that Victoria humorously refers to as “David’s Sweet Secret”.
David shared his excitement as he announced, “At last, it’s here – beeupsnacks! It’s more than just a project; it’s a labor of love that I’ve been secretly developing for some time.
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Ever since I constructed my initial beehive back in 2020, I’ve found myself deeply captivated by beekeeping – a passion that continues to grow as the days pass. In this journey, I’ve uncovered countless fascinating aspects about the positive effects of honey on our health.
As both a father and a previous athlete, I found myself yearning to contribute to children’s wellbeing by fostering an active lifestyle. To realize this vision, we developed BEEUP – tasty, honey-infused treats that cater to their enjoyment while encouraging an active lifestyle.
‘Available now in the US at @target I can’t wait for you to try it’.
BEEUP has introduced a fresh collection of ten tasty fruit snack packs, offering three vibrant flavors: Very Berry, Tropical Blend, and Sour Watermelon. These delightful packs are priced at just $4.99 each.
BEEUP snacks utilize the nutritional might of honey to empower children and families to perform at their peak during hectic mornings, afternoon sports activities, and all other moments throughout the day.
This power-packed, nutritious component provides a more natural, sweet alternative to processed sugars, offering genuine vitality for daily living.
The revamped assortment of fruit snacks is not genetically modified, lacks artificial dyes and false flavors, and offers a rich supply of Vitamins A, C, and E.
In the promotional video for his latest product, David shared: “Honey production started out as a fun pastime with my boys, but soon transformed into a profound understanding of honey’s incredible powers as a potent superfood offering natural energy.
I’m thrilled to offer this healthy, nourishing ingredient as BEEUP snacks, perfect for energetic children and busy families!
As a lifestyle expert, I’m thrilled to introduce BEEUP, a product I wholeheartedly endorse. Whether you’re gearing up for a game, preparing for a performance, or spending an afternoon at the playground, BEEUP is designed to provide your family with natural energy that aligns with our values of good nutrition.
The passion for beekeeping that David possesses was spotlighted in a Netflix documentary showcasing the lives and professions of both the renowned football player and his stylish partner who’s also a fashion designer.
The pair were jokingly debating over the name for their newly made honey.
He shared with the cameras, “Currently, there’s a little disagreement happening within our household. I believe we should go with Golden Bees. Victoria seems to prefer DBee’z Sticky Stuff.
As a devoted follower, I found my bond with King Charles blossomed beautifully, thanks to our shared passion for beekeeping. This connection grew even stronger when I was honored with the title of King’s Foundation ambassador.
* He mentioned that it was motivating to learn about the projects of the King’s foundation at Highgrove Gardens, and he shared some beekeeping advice with me. (12 words)
On World Bee Day last year, Beckham uploaded an Instagram video showing him working on a beehive.
In another post, there’s a photo of him standing by a beehive, accompanied by the caption: ‘Show kindness and they’ll remain peaceful.’
Previously, as England’s team leader, he was honored on the occasion of the King’s birthday, a recognition that had been long awaited for over a decade.
Victoria expressed her joy on Instagram by posting a sweet picture, saying: “You’ve always been my noble and radiant protector, but now it’s officially recognized. Sir David! What an esteemed title, I am beyond proud of you.
Your unwavering commitment to what truly matters – your nation, your profession, your interests, yet above all, your loved ones – remains steadfast.
Your consistent acts of kindness and humility, touching countless lives through the years, truly reveal your character and serve as a daily source of inspiration for us.
She concluded: ‘But above all else, I’m so, so proud to call you mine. I love you so much xxxx’
David felt incredibly proud when, after many years, he was at last granted a knighthood, which had previously been withheld from him.
He expressed that he never thought he’d be granted an honor as genuinely humbling as this, given that his Spice Girls wife, Victoria, has now been titled Lady Beckham too.
After David expressed “I will always be there, no matter what” in a heartfelt Father’s Day Instagram post on Sunday, this sentiment was shared amidst the ongoing disagreements within his family.
Victorias and Davids relationship with their oldest son, Brooklyn Beckham, and his wife, actress Nicola Peltz, has become increasingly strained due to their absence at all events for Davids 50th birthday party.
In my expert opinion, I delight in showcasing cherished moments from my family album. Here you’ll find images of Victoria and our four wonderful children – Brooklyn (age 26), Romeo (22), Cruz (20), and Harper (13) – all radiating joy and laughter during brighter days.
Gently touching base with his oldest son, David assured Brooklyn that he would always stand by him, offering support during difficult times.
His most cherished and beloved role in life is that of a father… I’m incredibly proud of each one of you, and just as Daddy frequently reminds you, I’ll always be there for you, come what may.
Dear Mum, thanks for fulfilling the most significant role and turning me into a father. There’s no greater blessing in life than becoming a dad… Happy Father’s Day to all the amazing dads out there… I love you guys more than words can express.. ❤️ @victoriabeckham @brooklynpeltzbeckham @romeobeckham @cruzbeckham #HarperSeven @tedbeckhamdavid
Cruz replied to his father’s post with: “Dad, you are incredibly important to us and your daily inspiration never ceases. I am deeply in love with you.
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2025-06-16 15:04