Oddin.gg partners with ESPN BET and theScore Bet

The esports betting technology firm known as Oddin.gg, which seems to have been named by a Norse gaming deity, has taken an appropriate step forward – they’ve secured partnerships with ESPN BET in the United States and theScore Bet in Canada.

No biggie, just two of the biggest names in North American sports betting.

With assistance from PENN Entertainment, these transactions were successfully completed. It appears that their goal is to combine media, gambling, and esports into an intriguing blend reminiscent of a lively digital concoction. Consequently, Oddin.gg has become the intellectual force driving the esports betting options for both platforms.

For the record, Oddin.gg isn’t merely testing the waters in North America; instead, they’re taking a bold plunge. They have already obtained licenses in Arizona, New Jersey, Colorado, West Virginia, Ohio, and Ontario. Clearly, they are here to make a significant impact.

So, what does Oddin.gg actually do?

I’m glad you inquired! Essentially, they are the arsenal of an esports bookie, equipped with:

1. Efficient risk management strategies.
2. Real-time data for accurate predictions.
3. Interactive tools that transform esports betting from a spreadsheet to a live match experience.

Essentially, they provide all essential tools for running an efficient, smooth esports betting business, leaving out any excessive or non-essential details.

Why these partnerships matter

You don’t often collaborate with ESPN, a global authority on all things sports-related, and theScore, which has evolved from a popular Canadian sports app to a dominant force in sports betting, particularly in Ontario. ESPN BET primarily caters to the U.S. market, while theScore Bet holds a strong position, even collaborating with significant Canadian sports events.

Under the same parent company, PENN Entertainment, two brands now reside. This company, subtly yet significantly, is evolving into a formidable blend of betting and media services that’s becoming increasingly hard to overlook. With Oddin.gg recently joining forces, the platforms under PENN have received a substantial boost in their esports capabilities.

Odin’s rapid partnership expansion

Oddin.gg isn’t new to the game. In fact, over the last year, they’ve been actively engaging in partnerships: Coolbet, StarLadder, Fissure, and Exort are among them, with an exclusive deal for CS2 data. They’re not merely gathering brand logos; instead, they’re constructing a data dominion.

Their technological setup is impressive indeed; it combines machine learning, cutting-edge real-time infrastructures, and all the terminology associated with data science that one would anticipate from a business aspiring to be the Tesla of eSports gambling.

The bottom line

Oddin.gg isn’t just riding the esports wave; they’re helping shape it. 

By partnering with well-known names such as Stake, Betsson, Betway, and more recently ESPN BET and theScore Bet, they are solidifying their reputation as leading providers of regulated esports betting services.

The rapid expansion of esports betting is evident, and it’s clear that Oddin.gg is making a strategic move by investing in itself. From what we see so far, it seems like a shrewd decision indeed.

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2025-06-12 01:10