Blizzard 2025 Pride Collection supports GLAAD: “We’re proud to stand together.”

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Blizzard will donate 100% of all proceeds it receives from the sales to GLAAD.

In simple terms, Blizzard Entertainment, known for games like Overwatch 2, Hearthstone, and Diablo 4, is commemorating Pride Month 2025 with a fresh line of merchandise. Labeled as the “Blizzard 2025 Pride Collection,” this exclusive range can be purchased via their online Blizzard Gear Store. What stands out, though, is that the earnings will be donated to GLAAD (Gay and Lesbian Alliance Against Defamation).

Blizzard 2025 Pride Collection supports GLAAD

Between June 2nd and June 30th, Blizzard Entertainment plans to donate all proceeds generated from sales of their 2025 Pride Collection items directly to the Gay & Lesbian Alliance Against Defamation (GLAAD), a non-profit organization that actively supports LGBTQ+ rights and advocacy. Approximately 25% of each sale price will be donated, with Blizzard retaining the remaining 75%.

As a dedicated fan, I’m thrilled about the Blizzard 2025 Pride Collection! It’s stacked with t-shirts, long-sleeves, and hoodies, each adorned with my favorite franchise logos – World of Warcraft, Diablo, Overwatch, Hearthstone, StarCraft, Heroes of the Storm, and Warcraft Rumble. What makes these designs truly special is their use of the colors that symbolize unity and diversity for the transgender community: blue, pink, and white.

Blizzard LGBT+ Employee Network

This year’s assortment is once again spearheaded by the Blizzard LGBT+ Employee Network, a role they’ve held since 2019. For the 2024 line, funds will be directed towards The Trevor Project. In 2023, the collection was dedicated to supporting the National Center for Transgender Equality (NCTE).

The Blizzard LGBT+ Employee Group arranges Pride events at Blizzard offices globally, and they host a variety of year-long activities designed for their staff members. For instance, they celebrate the Transgender Day of Visibility each March.

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2025-06-04 20:40