Bachelor Star’s Shocking Fashion Week Debut
At the Australian Fashion Week 2025, none other than Juliette Herrera stole the spotlight with more than just her attention-grabbing ensemble. Here I am, your ever-eager fan, still buzzing about the captivating words she shared!
As a passionate admirer, I can’t help but share my excitement about the dazzling debut of the former Bachelor star and her fashion designer boyfriend, Sasha Conte, during fashion week! They didn’t just make an entrance; they stormed in with their groundbreaking new label, YEMAT, that instantly took Carriageworks by storm.
As a lifestyle enthusiast, I, much like the iconic Juliette, recently opted for a daring and contemporary outfit blend that seamlessly combined the cool vibes of streetwear with the timeless allure of Western fashion.
In a stylish display of self-assurance, The Bachelor’s leading lady donned a generously-sized black sweater dress featuring the YEMAT logo on one arm, drawing attention to her well-toned legs.
She adorned her all-black outfit with a broad-rimmed black cowhide cowboy hat and Western-style boots featuring harness details, giving her street style at the fashion show an edgy, western frontier vibe.
The couple were spotted staging an impromptu street-style photoshoot outside the event venue.

In an audacious move, French musician Stan Rittner adorned himself in a striking, silver-toned faux snakeskin Yemat vest that showcased his torso, prominently featuring the brand’s logo in large, bold capital letters.
Stan styled himself with transparent spectacles, a substantial diamond pendant, and sleeked-back hairstyle, embodying the rebellious vibe of the ’90s catwalk.
To Daily Mail Australia, Juliette shared insights on revisiting her fashion heritage as a means of nurturing Sasha’s aspirations.
She disclosed that she stepped away from the world of fashion in 2018, having previously styled several famous personalities in Hollywood and contributed to magazines such as Cosmopolitan, Cleo, Dolly, and Oyster. However, she found Hollywood to be overwhelmingly intense and frightening for her.
She enthused, “I wouldn’t have imagined myself helping my boyfriend with his clothing line again, yet it was his unique sense of style that caught my eye when we first met.” She added, “He’s one of the most stylish and trendy individuals I’ve come across.
In my perspective, I’m utterly amazed by his unwavering passion for superior quality, innovative design, and meticulous attention to detail in crafting flawless gender-neutral garments. Not only does his approach resonate deeply with me, but also his commitment to ethical and sustainable clothing production perfectly mirrors my personal values.
Juliette said the response to Sasha’s designs have already been overwhelming.
1) Our clients are raving about our products, saying they’re the absolute best they’ve ever worn. Exciting times lie ahead as we aim to expand this brand globally, bringing a fresh approach to the fashion industry.





The brand name YEMAT is derived from the phrase “you mad?”, subtly acknowledging individuals who choose to defy norms or identify as unique.
Sasha stated, “I’m grateful that Australia provided me with the liberty to bring my vision to life – creating a brand that represents individuals often labeled as ‘crazy’ for their uniqueness or for chasing the seemingly impossible.
Initially, the aspiration started small – to design unique T-shirts that stood out. However, it has rapidly developed into something much bigger, transforming into a significant trend within the fashion industry.
Originating from Belarus and Italy, and currently residing in Australia, Sasha’s label skillfully combines luxury streetwear aesthetics with a strong focus on values, morality, and environmental responsibility.
YEMAT isn’t just about clothes – it’s about conviction.
Established upon values of honesty, innovation, and fairness, this brand stands firm in its dedication towards eco-friendliness.
For two years, Sasha meticulously sought out factories that offer their employees a fair living wage and operate ethically, ensuring no abuse or mistreatment.
Sasha told Daily Mail Australia, “Starting a brand with sweatshops might be simple, but I wouldn’t construct my enterprise on someone else’s misery. Instead, I aim to establish fashion that endures – not just in terms of style, but also in ethical standards.
Driven by his life experiences and strengthened by his Christian beliefs, Sasha views the establishment of YEMAT as a divine mission or vocation.
Following his relocation to Australia, he renewed his connection with his convictions, attributing Jesus Christ as the source of his fresh focus and understanding.
The brand’s motto, ‘Determination Outshines Everything,’ encapsulates their purpose – a beacon of hope, resilience, and sincerity.
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2025-05-18 07:05