Roxy Jacenko Dismisses Chinese Dupe Threat to Her $1M Birkin Collection

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The assertion that most high-end designer goods are produced in China rather than Europe, by Chinese manufacturers, has sparked a significant reaction on social media platforms.

As a lifestyle expert, I’m constantly on the lookout for smart ways to save money without compromising on quality. In today’s global economic climate, with heightened concerns about Trump tariffs and an ongoing trade war between the US and China, Chinese factory workers are offering a compelling solution: bypassing the middleman and buying luxury goods directly from them. This strategy could potentially lead to significant savings for consumers, making these high-end items more accessible and affordable.

Chinese handbag manufacturers caused a stir for TikTok by asserting that high-end brands such as Hermès, Chanel, Lululemon, Gucci, Prada, Louis Vuitton, and Dior actually produce their bags in China, then ship them to Europe to have “Made in Italy” or “Made in France” labels attached.

Some suppliers assert that the true production cost for a $34,000 Birkin bag actually amounts to approximately $1400. They are now providing an opportunity to purchase the identical bag (without the logo) at just a fraction of the original price – roughly one tenth. They contend that the significant markup is primarily aimed at covering the expense associated with the prestigious status symbol attached to the product.

Sydney publicity maven and luxury goods collector Roxy Jacenko isn’t fazed. 

Australian edition of Daily Mail interviewed a multimillionaire who owns over 30 Hermès Birkin bags, discussing her belief that investing in authentic labels remains timeless.

Roxy remarked, “It’s hard to understand, isn’t it? Why would Chinese tourists go to Paris specifically to purchase a Chanel or Hermès bag when they can easily find similar items in their local markets?” She posed this question upon being reached.

‘I mean, REALLY?!’

In recent weeks, there’s been an influx of Chinese providers on TikTok, filling Feed pages with popular videos showcasing locations for purchasing duplicates of well-known brands.

Several videos have been taken down, yet the essence of the message resonates deeply with budget-conscious design enthusiasts.

In a previously posted video, artisan Wang Sen asserted that approximately 80% of high-end handbags are produced in China.

In a different wording: Sen shared multiple videos, offering glimpses into factories that he asserts produce the high-end items.

45-year-old Roxy has built a reputation as an elite figure in Sydney, having established the prestigious PR and marketing firm, Sweaty Betty. Therefore, she is well-aware of the cost that comes with building a strong brand.

Am I concerned that some of the designer items I’ve accumulated might depreciate in worth, should the market become oversaturated with Chinese-produced counterparts?

‘Certainly not,’ she said.

It’s quite obvious when something is a counterfeit, and crafting an authentic, high-end item requires a considerable amount of work.

As a conscientious enthusiast, I carefully gather materials from far-off corners of the globe. The perfect blend of colors and textures is achieved in this process, which contributes to their value. It’s more than just the items themselves; it’s the journey, the craftsmanship, and the story behind each piece that truly sets them apart.

Roxy added that it’s not just about the product itself; it extends to the overall experience, including the packaging and the connection with the brand and your salesperson. In fact, she remains close friends with the lady who initially introduced her to Louis Vuitton.

This mother of two often showcases her affluence on social media platforms, regularly posting extravagant Christmas wishes for her kids, luxury sports cars, jewelry, and high-end fashion items.

‘The purchase of a high priced luxury item is not just a walk-in-and-buy,’ Roxy continued. 

Personally speaking, each item isn’t mass-produced and instantly accessible; instead, they’re crafted with care and anticipation. The thrill lies in waiting, hoping to secure a piece – it’s an exhilarating part of the experience. When that call comes through, I can tell you, the excitement is palpable.

The founder of the Ministry of Talent stated that the appeal of high-end brands remains strong, and even though counterfeits exist, those who value authenticity do not take them into account.

This evidence simply highlights the exceptional work luxury brands have accomplished in crafting a desirable image for themselves.

Roxy stated that she thinks the trade war on luxury goods between China won’t pose a significant ‘threat’ or obstacle in terms of designer sales.

In essence, the individual who visits the Hermès St Honore store in Paris to purchase authentic items isn’t identical to the one scrolling through TikTok seeking a less expensive replica of a luxury bag.

‘No matter what industry you are in, there will always be knock off – that’s just life.’ 

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2025-05-17 09:19