Red Bull will debut as the official energy drink partner of DreamHack festivals

At DreamHack Dallas 2025, Red Bull is teaming up for an action-packed experience, offering thrilling activities and complimentary goodies!

2025’s DreamHack Dallas is nearly here! This time around, there’s some exciting news: Red Bull has become an official energy drink partner for the DreamHack events. Kickstarting a global partnership aimed at improving the overall experience for fans attending DreamHack festivals worldwide.

Red Bull x DreamHack festivals

The ESL FACEIT Group (EFG) recently announced a significant worldwide partnership with Red Bull, making them the “Official Energy Drink Partner for DreamHack Festivals.” This dynamic collaboration will first be showcased at DreamHack Dallas in 2025, promising an enriched festival experience for global attendees. Visitors can look forward to interactive Red Bull booths offering complimentary samples of their popular drinks. Additionally, there are exciting surprises planned, including the Red Bull Home Ground North American Qualifier.

Red Bull Home Ground US Qualifier

Among the main attractions of the upcoming event is the Red Bull Home Ground North American Qualifier. This competition will feature two teams battling it out for the championship title. The qualifying rounds are set to take place online, commencing on May 16. The top two teams from these online rounds will be invited to DreamHack Dallas for a live finale on May 25, where they’ll compete on stage. There’s still time to register for the online qualifier!

According to Jasmin Haasbech, vice president of global brand partnerships at EFG, Red Bull’s exceptional talent for crafting exciting atmospheres is certain to enhance the overall festival feel. The Red Bull Home Ground tournament stands out as a key draw for our audience, and watching the Valorant finals unfold on the Main Stage live promises to be an incredible, once-in-a-lifetime experience.

Red Bull is set to team up with an esteemed group of DreamHack collaborators, which includes the likes of Lamborghini, DHL, Anthros, Kick, Zenni, and even the United States Navy.

When is DreamHack Dallas happening?

The gaming extravaganza at DreamHack Dallas is scheduled for May 23rd through May 25th. You’ll have a chance to catch some top-tier esports competitions, including the IEM Dallas 2025, a Counter-Strike 2 tournament, the Call of Duty League Major IV, and various other exciting events. For all the details, check out the official event page. Remember to grab your tickets quickly before they run out!

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2025-05-14 16:32

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