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Bugatti Shows Off New Design Studio in Berlin

BBG News

Summary

  • Bugatti opened a new 1,100 sqm design studio in Berlin, blending heritage and high-tech
  • Studio uses VR head-tracking for millimeter-precise design in a restored 1920s power station
  • Space welcomes global clients and creators to shape the next era of Bugatti design

Bugatti has established a fresh design center in Berlin, which signifies an important milestone in their upcoming phase of automotive ingenuity. This latest addition, previously a 1920s power station transformed into a techno club, spans over 1,100 square meters and is now known as the Bugatti Design Studio. By blending tradition with advanced technology, this studio aims to redefine the concept of luxury performance in the future.

Nestled in a bustling European city known for its artistic flair, the studio is home to an eclectic group of designers hailing from 22 different nations. State-of-the-art technology such as virtual reality head-tracking systems are at their disposal, enabling Bugatti’s design team to innovate and perfect their vehicle designs within an engaging 3D environment. This modern approach has replaced the conventional clay modeling with digital accuracy.

Significantly, Bugatti has maintained the structure’s authentic architectural elegance, incorporating original ceramic flooring and cast-iron stairwells. This venue serves as more than just an office; it offers clients a platform to immerse themselves in the unique customization journey that defines the brand.

According to Frank Heyl, Director of Design at Bugatti, each model needs to embody the unique essence of its remarkable history. In other words, this fresh design studio has been specifically created to foster and preserve that very spirit.

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2025-05-12 07:25

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