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Yasmin Le Bon, 60, Models for George at Asda’s 60th Anniversary Campaign

BBG News

As an over-the-moon fan, I couldn’t help but be captivated by Yasmin Le Bon during her electrifying event on Wednesday night! She graced us with a mesmerizing display to celebrate the unveiling of her fresh clothing campaign, surrounded by influential figures from the fashion world – editors and broadcasters who are simply leading the pack. What an unforgettable evening it was!

In simpler terms, the wife of Duran Duran band member Simon Le Bon, who is a famous model, welcomed guests at the trendy Chelsea eatery, Daphne’s. After teaming up with George for an advertising campaign showcasing Asda’s latest budget-friendly summer clothing line.

60-year-old Le Bon serves as the face of the campaign, as Asda honors six decades since the Asquith brothers combined efforts with Associated Dairies to establish a national supermarket chain across the country.

At an event, the fashionable grandmother (who was born in Oxford) was spotted wearing a light linen coordinated set from the latest collection, alongside Glamour’s editor-in-chief Jo Elvin and ITV’s style advisor Mark Hayes. Her daughter Amber had given birth to her first grandchild in January.

The seasonal assortment, priced from just £8:00, features timeless items suitable for both casual and formal occasions, making them versatile choices for daytime or nighttime wear.

Regarding her role at the budget-friendly label, Yasmin shared: “Everyone deserves fashion. George’s journey is something we can all be proud of.

I’m really enthusiastic about clothing that uplifts one’s mood, and I believe that enjoying fashion should be accessible to all. When you wear something you cherish, it brings happiness, and a splash of color can lighten your day. It’s an honor to contribute to this festivity!

Shoppers seek a premium fashion experience at an affordable price point. George translates runway trends into wearable, everyday styles.

Blending upscale elegance with affordable street style has been around for a while, but it continuously improves. Everyone finds what suits them perfectly at George.

Liz Evans, George and Retail Stores’ Chief Commercial Officer, expressed her enthusiasm by saying, “We are thrilled to announce that Yasmin Le Bon will represent our summer fashion line.

Yasmin’s enduring charm transcends age groups, which makes her an ideal choice as our ambassador for showcasing our lively, welcoming, and trendy clothing items this coming season.

Being part of the larger Asda community fills us with immense pride as we rejoice in our 60th anniversary. Sharing this significant occasion with a legendary figure like Yasmin, who is equally marking her 60th year, adds an extra layer of significance to this milestone.

On January 30th, the evergreen model beamed with joy as daughter Amber, aged 35, gave birth to their first grandchild, Sasha Echo, along with partner Ben Mercer.

Announced the  birth to HELLO! magazine, Amber said: ‘I’m just so obsessed with him. 

Looking at him, a thought often crosses my mind: ‘How will I manage to accomplish anything in the future?’ All I yearn for is to embrace you closely and breathe in your scent…

As a die-hard admirer, let me tell you, there were just two names left on my wishlist, and the moment he appeared, I couldn’t help but exclaim, “He’s a Sasha!” You see, this name has held a special place in my heart for quite some time now.

‘Echo is a name from Greek mythology, and we liked the way it flowed on from his first name.’

Amber went through a 40-hour labor process at London’s Chelsea and Westminster Hospital, where Sasha (weighing 7 lbs 6 oz) was born. Both Ben and Amber’s mother were present during the delivery.

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2025-05-01 11:34

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