Lamborghini makes inaugural DreamHack Dallas appearance in 2025

“At DreamHack Dallas, we aim to bring fans closer to the Lamborghini mystique than ever before.”

Automobili Lamborghini, renowned for luxury sports cars, is set to make its debut as the principal partner at DreamHack Dallas 2025, organized by ESL FACEIT Group (EFG). This marks a significant step into a new realm for Lamborghini, as they aim to connect with a younger, more diverse audience in the gaming and esports community.

Automobili Lamborghini enters DreamHack Dallas 2025

2025’s DreamHack Dallas event is scheduled from May 23rd through May 25th. As the primary sponsor, Automobili Lamborghini will set up a booth featuring exclusive esports tournaments, racing simulators, and Web3 experiences. Additionally, attendees can expect to uncover a digital collectible and preview a unique in-game model of the Lamborghini Revuelto, as revealed in an official statement.

Christian Mastro, Marketing Director at Automobili Lamborghini, expressed his enthusiasm about the partnership and DreamHack Dallas 2025. He mentioned that the brand is thrilled to join the esports, gaming, and lifestyle event.

Lamborghini Automobiles signifies more than just automotive superiority; it embodies accomplishment, a lifestyle, and a cherished aspiration. As Mastro explained, this brand strikes a chord with younger generations, reflecting their values, ambitions, and self-image. Our goal at DreamHack Dallas is to offer fans an unprecedented connection to the allure of Lamborghini.

DreamHack Dallas x Lamborghini

In the meantime, Jasmin Haasbach, vice president of global brand partnerships at EFG, expressed that collaborating with Automobili Lamborghini will significantly enhance DreamHack Dallas 2025. Haasbach also highlighted that the brand’s ethos of pushing boundaries, delivering top-tier performance, and surpassing expectations aligns seamlessly with the gaming culture at DreamHack.

In unison, we are crafting an area that brings together passions for lifestyle, esports, sim racing, and the metaverse in a vibrant fusion of creativity, progress, and camaraderie, as mentioned by Haasbach.

In summary, DreamHack Dallas 2025 is scheduled for May 23rd to May 25th, happening at the Kay Bailey Hutchison Convention Center. This year’s event will host various esports tournaments like the Lamborghini Esports Challenge, ESL Impact League Season 7 Global Finals, Call of Duty League (CDL) Major IV, and Intel Extreme Masters Dallas 2025. Additionally, you can expect an abundance of cosplayers, panel discussions, live music performances, and much more!

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2025-04-30 16:11