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BBC’s Golden Couple Stacey & Joe Under Fire for Breaking Big Rules on New Reality Show

BBG News

After inviting viewers into their lively household from their humbly titled residence, Pickle Cottage, they have now earned the title of the BBC’s latest beloved duo.

However, it seems that the initial appeal of Stacey Solomon and Joe Swash‘s reality series, titled Stacey & Joe, might be diminishing following only four episodes.

As a lifestyle advisor, I find myself reflecting on the unconventional approach taken by the couple who met on ITV’s I’m A Celebrity… Get Me Out Of Here! in 2010. They’ve stirred up quite a buzz by bending the editorial guidelines to endorse various business ventures live on air, which, in turn, has caught the attention of the Corporation’s higher-ups. This daring move is certainly intriguing and showcases their entrepreneurial spirit, but it remains to be seen whether this risky strategy will pay off in the long run.

Ms. Solomon, aged 35, who gained popularity following her third place finish on ITV’s The X Factor in 2009, was recently caught on camera promoting her homeware line and a haircare brand she has financed investments in. On the other hand, her husband, a 43-year-old former EastEnders actor, has used his time on BBC One to advertise his culinary account and family-owned coffee company.

The company’s guidelines make it clear that broadcasters are not allowed to endorse items, merchandise, services, or apparel they utilize during their broadcasts. This applies to any products they have agreed to promote, are under contract to advertise, or have a monetary stake in.

Does it imply that they might be leveraging their own software as a starting point to expand their business empire?

The couple have become one of the most marketable TV pairings since they began dating in 2016.

Swash has made appearances on various reality shows like Dancing On Ice and Celebrity Masterchef. Meanwhile, Ms. Solomon gained widespread recognition as she hosted the ITV talk show Loose Women and her own decluttering series for BBC titled Sort Your Life Out.

In 2021, they purchased the Tudor-style Pickle Cottage located in Essex for approximately £1.3 million; it was here that they got married a year after the purchase.

The duo shares custody of their brood, which consists of three human kids – Rex aged 5, Rose at 3, and Belle who is 2 – in addition to their beloved animal family that includes two dogs, Peanut and Teddy, and a quintet of ducks.

In addition to her own family, Ms. Solomon is also the mother of two children – Zachary who is 17 years old and Leighton who is 13 – from past relationships. On the other hand, Swash has a 17-year-old son named Harry with his former fiancée, Emma Sophocleous.

In fact, their contemporary rural lifestyle and harmonious family setup has resulted in numerous profitable endorsement opportunities – as suggested by their latest television show.

Stacey and Joe, a show that gathers over three million viewers per episode, is advertised as offering “plenty of love and laughter” and capturing the “beautifully chaotic life at Pickle Cottage”.

In just under 20 minutes into the premiere, I discovered an entirely new facet of Ms. Solomon’s domestic world.

As a fashion connoisseur, I’ll be showcasing my final summer wardrobe collection today. Through strategic collaborations with various brands, I design an array of items, ranging from home decor to the latest fashion trends. Stay tuned!

Apart from sharing her ideas, she playfully hints at the development of her personal fragrance line, informing spectators: “I’ve been yearning to do this for quite some time now. Developing a perfume. I have a desire to essentially craft scents reminiscent of Pickle Cottage that truly bring me joy.

In the upcoming installment, I, a devoted fan, find myself capturing enticing culinary content for my Instagram, under the tutelage of cook Suzanne Mulholland and Swash, who proudly presents his Lidl range.

He clarifies that they bring their social media group over monthly, where they’ll create all the cooking-related content in one go, and then gradually share it on his Instagram throughout the month.

In the third installment, Stacey Solomon is seen presiding over the debut event for her ASDA home goods line, titled “At Home With Stacey Solomon.” (This version aims to keep a casual and engaging tone while maintaining clarity.)

For the third consecutive year, she’s adorning her home with pumpkins, skeletons, and ghosts for a Halloween-themed gathering. With enthusiasm, she mentions that they create two different themes annually. One is Spring/Summer and the other is Autumn/Winter.

She mentioned that she was hoping the invited influencers would post about her products, expressing that when companies such as ASDA ask for influencers to be invited, it’s primarily to amplify the campaign and broadcast the message.

Overwhelmed with excitement, I took the stage at the gathering and shared my heartfelt thoughts: ‘Each piece that I craft is deeply rooted in the warmth of my home… It seemed only fitting to bring it all here… I genuinely pray that you’ll cherish this collection as much as I do.

Moments on, I find myself planted outside Swash and Jones Coffee Co, the captivating north London coffee stand my sibling established back in 2021. Not a whisper about our family’s financial contributions can be found. As an ardent fan, I can’t help but feel the magnetic pull of this beloved spot.

In just a bit, there I was, captivated by the screen, as Ms. Solomon delved into a heartfelt conversation about Rehab, the fabulous haircare brand we both adore. You see, ever since I fell for their founders and their amazing products last year, I’ve been hooked!

In simpler terms, she communicated to the program, “To be completely honest, I was clueless about my investment in Rehab. However, I felt compelled to join the company because I admired the girls and appreciated their products.

Even the renowned Harrods department store will carry Ms. Solomon’s haircare line, a fact she enthusiastically shares.

However, it doesn’t mean their mutual affection for business endeavors has consistently brought the pair together – as suggested by Ms. Solomon during her appearance on the program.

She mentions that her work heavily relies on social media, and she prefers a more solitary approach while filming content for her Instagram: “I don’t usually need a big team around me during filming for Instagram; it gets quite challenging when there are lots of people present.

Joe aspires to excel on Instagram but lacks self-assurance in achieving this goal. He finds it challenging to develop engaging content. Generational differences set me apart from Joe.

It seems quite unpleasant, yet he’s merely eight years my senior, yet I’ve always cherished creating content and indulging in silliness, all while finding joy in laughter. Social media, specifically Instagram, provides an ideal platform for such expressions.

What next then for the couple, once their six-episode series finishes next month?

Although the representatives of the couple declined to provide comments, a representative from the BBC stated that “Stacey & Joe” is a reality show chronicling the day-to-day lives of the couple, encompassing their work. Any commercial ties are transparently disclosed to viewers and are only featured when editorially necessary.

However, it seems that the solution could originate from one of Ms. Solomon’s statements to the camera in the recent episode: ‘What I truly desire is to someday establish my own brand and generate income from it, not just from my appearance.’

Given her TV work at Pickle Cottage, that may not be beyond the couple’s reach.

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2025-04-30 02:53

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