Here’s What Went Down at Johnnie Walker’s Augusta Watch Party

As a gaming enthusiast, I lived every swing at The Masters Tournament which concluded on the 13th of April. Rory McIlroy took home the prestigious green jacket in a thrilling showdown. On day two, Johnnie Walker hosted an electrifying watch party at Five Iron Golf in NYC. They injected a fresh, offbeat vibe into golf with tasty small plates, virtual golf rounds, signature drinks, and engaging competitive contests.

A specially designed relaxation area, steeped in the essence of Augusta, Georgia, was adorned with memorabilia celebrating Johnnie Walker’s connection to the sport and its upcoming milestones. The menu offered seasonal drinks such as Keep Walking 18 and Johnnie Lemonade served in tiny glass containers, along with dishes inspired by golf tournaments. Guests could watch the tournament on TV screens while also enjoying interactive golf simulations on top-notch simulators.

Showcasing scenes reminiscent of Scotland’s picturesque landscapes, Johnnie Walker and Devereux Golf’s Keep Walking Collection was prominently displayed, showcasing a variety of apparel and lifestyle items. This collection seamlessly combined modern graphic designs with vintage shapes, paying homage to the country club ambiance.

Noteworthy pieces from the collection included a stylish gold satin bomber jacket adorned with collaborative emblems and a vibrant green ’90s-style nylon pullover. Tartan-patterned mesh shorts, polos, and various golf course essentials, such as a crossbody bag and putter covers, completed the collection.

On this unique event, Johnnie Walker revived its Blue-In-One contest, a customary prize for hole-in-one shots that dates back to 1926. Participants who managed an ace stood a chance to win the exclusive Johnnie Walker Blue Label Sunday Golf Bag, designed by Devereux Golf under the leadership of brothers Robert and Will Brunner. Even though no winners emerged, participants received mini golf bags personalized with their initials as a memento for participating in this exclusive yet challenging event. In a jovial mood, attendees started organizing long drive competitions among themselves, giving first-timers an opportunity to experience the virtual green.

The gathering at this event in New York City attracted a variety of individuals from the city’s media, arts, and golf communities, particularly members of the Hypegolf community such as influencers, editors, and golf professionals. They displayed fashionable outfits blending street and sports styles. Notable attendees like Aimee Jin and Sarah John added a competitive edge to the mix, but the event catered to a broad spectrum of abilities and fostered a friendly atmosphere reflective of the tournament’s ethos of good sportsmanship.

1. Check out more images from the event in the galleries provided above.

2. Purchase the Keep Walking Collection directly from Devereux’s official site.

3. Keep an eye on TopMob for future Johnnie Walker highlights during significant golf events.

JOHNNIE WALKER Blended Scotch Whisky. Imported by Diageo, New York, NY. Please drink responsibly.

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Here’s What Went Down at Johnnie Walker’s Augusta Watch Party

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