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Will Best Joins Hits Radio Breakfast: Heart Full of Joy!

BBG News

Will Best, the host of Big Brother, shared exciting news about a fresh role that has brought him immense happiness, which he unveiled on Thursday.

As a devoted fan and follower, I’m thrilled to share some exciting updates with you all! Being the 40-year-old host currently managing the latest season of our beloved celebrity edition, I had the privilege to drop by Hits Radio Breakfast to unveil some major news.

It was disclosed that starting from next week, he will be teaming up with Fleur East and James Barr as a fresh co-host on the show.

As a devoted fan, I’ll be right there alongside Will on Big Brother Late & Live this coming Friday. Together, we’re cooking up a fun plan to test my breakfast vocabulary skills during our live conversation. Let’s see if we can crack some eggs-traordinary phrases!

For some time now, I’ve been considering becoming part of the 5 am club – isn’t that what all the popular personalities are doing these days? I believe I can handle the early mornings quite well… All I need is a good night’s sleep.

Truly, I’m over-the-moon thrilled at the prospect of spending each day with Fleur and James, as it brings an immense amount of happiness to my heart!

In simpler terms, when Celebrity Big Brother aired in 2025, it had the smallest audience ever for a premiere episode, and viewers believe they’ve pinpointed a major factor behind these disappointing numbers.

On Monday evening, the well-known reality show began a fresh season, welcoming celebrities like Mickey Rourke and Jojo Siwa to join an esteemed lineup that already includes Trisha Goddard and Chesney Hawkes within its iconic residence.

Upon my grand entrance, I swiftly found myself making waves due to an unusual demeanor towards the gracious host, AJ Odudu. However, this peculiar behavior seemed to fall short in generating a massive surge in viewership figures.

The latest data reveals that last night’s series attracted its highest viewership of 2.1 million people, while maintaining an average of 1.8 million viewers throughout.

The series had more viewers (3.2 million) last time it was on in 2018 compared to its return this year.

On the other hand, the program attracted the largest viewership among 16-34 year olds during that time slot, exceeding the total number of viewers on all four competing channels.

Although the figure dropped compared to last year, enthusiasts have flocked to X to highlight a crucial problem in the statistics.

It was observed that Celebrity Big Brother usually attracts a younger demographic, and it’s probable that quite a few of them tuned in for the launch on ITVX.

This year, the CBB (presumably Capital One Bowl or similar) launch was simultaneously broadcast live on YouTube. Neither of these viewership numbers would have been factored into the initial ratings.

In other words, does the count include viewers from ITVX and YouTube as well? Since they are different platforms, aren’t they considered separately?

It’s worth noting that the audience for #CBBUK tends to be younger and more likely to stream it on ITVX, which hasn’t been included in these numbers.” This version aims to provide clarity about the age group that primarily watches the show and the platform where they usually watch it.

‘People are exaggerating its severity; it’s not catastrophic. However, it did secure the prime-time 9 pm slot.’

Listen to Hits Radio Breakfast featuring Fleur East, Will, and James starting from Monday, April 28. You can catch them on DAB digital radio, smart speakers, the Rayo app, or tune in online at hitsradio.co.uk.

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2025-04-10 17:03

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