Kendall Jenner takes SAVAGE swipe at NBA exes in first Superbowl ad while rocking skimpy black swimsuit

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Kendall Jenner turned heads with a playful Super Bowl ad for Fanatics Sportsbook, referencing the running joke about her unlucky-in-love reputation.

Okay, let’s talk confidence! I was watching this new commercial and honestly, this supermodel—she’s only 28!—absolutely owned it. She was playfully referencing her past relationships with some very famous basketball players, and the whole time, she looked incredible. She was rocking a black swimsuit that really highlighted her amazing legs and physique – seriously, she looked fantastic and totally comfortable in her own skin. It was all about embracing yourself and having fun with it, and I’m here for it!

Sitting on a sunny balcony, the reality star calmly sipped her tea and then spoke directly to the camera.

Jenner joked, ‘Apparently, there’s a rumor going around online that I’m cursed,’ just as the rose in her teacup suddenly withered and fell apart while she was drinking.

The ad then playfully referenced the rumors about her past relationships, with Jenner joking that any basketball player she dates seems to struggle afterward. She emphasized this by lighting a match and throwing it into a basket filled with basketball jerseys.

Let me tell you, I recently walked through the most incredible house – it was all about her. Portraits everywhere, but here’s the thing: every single face of her exes had been deliberately ripped out! It was a bold statement, and she delivered it with a playful smirk, saying, ‘Everyone’s been buzzing about this, but honestly, I saw it coming a mile away.’ It was all very…extra, but definitely made a point!

Jenner created a memorable scene in the commercial when she walked out to the pool wearing a simple black swimsuit. The suit’s high cut highlighted her legs as she gracefully entered the water.

Oh my god, did you hear what she said? About the pool? It was just… everything. Like, her basketball player boyfriend didn’t even make the playoffs, and she just casually dropped that nobody was getting a ring this year! It was so cutting, so perfectly her. It wasn’t about the pool at all, it was about him and how she clearly doesn’t care about his career. I replay it in my head constantly, it’s just… iconic.

The model playfully showed off her lavish lifestyle, hopping from a fancy sports car to a private jet, and jokingly blamed each expensive treat on a past relationship gone wrong.

She dismissed her second boyfriend with a shrug, then cheerfully credited her third boyfriend for the private jet she was about to fly on.

While appearing on the broadcast, Jenner announced it was time to try something different – betting on football players. She then urged viewers to place bets on the Super Bowl through Fanatics Sportsbook.

The flight attendant told her they were flying to San Francisco for the Super Bowl on February 8th, where the Seattle Seahawks and New England Patriots would play. Jenner smiled and jokingly said, ‘Football boyfriend.’

Just as the private jet lifted off, the model celebrated with champagne and finished her joke: ‘The Kardashian curse – it’s not even my last name!’

The commercial, which marks Jenner’s first-ever Super Bowl ad, will air during halftime.

Kendall Jenner has dated several famous athletes over the years, including Devin Booker, Blake Griffin, Ben Simmons, Jordan Clarkson, Kyle Kuzma, D’Angelo Russell, and Chandler Parsons.

From 2018 to 2019, she was with Ben Simmons for almost a year. She then had an on-again, off-again relationship with Booker from 2020 to 2022.

Okay, so the buzz is really building! I’m seeing reports that Bad Bunny – who’s going to be huge performing at the Super Bowl halftime show – is now connected to this particular model. It’s definitely adding to the excitement around everything!

Selena Kalvaria, the head of marketing at Fanatics Betting and Gaming, told Us Weekly she was impressed with the campaign.

The campaign’s cleverness lies in how Kendall Jenner playfully reimagines the so-called ‘Kardashian Kurse,’ making it fun and relatable for today’s audience. By partnering with Fanatics, a major force in sports culture, ‘Bet on Kendall’ is a great way to introduce Fanatics Sportsbook to a wider audience.

The ad also nods to a family inside joke years in the making.

I’ll never forget when Kim totally trolled Kendall on their Hulu show! It was during season three, and Kim wore this hilarious T-shirt that said ‘Kendall Starting Five.’ It had pictures of all the NBA players Kendall had dated – it was such a funny, iconic moment and everyone was talking about it!

I’ve always admired how she chooses to keep her personal life private. She once explained it really resonated with me – she’d watched some women she looked up to, her ‘older sisters’ as she called them, go through very public relationships and divorces, and she decided she wanted something different for herself. It made a lot of sense to me, and I think it’s a really healthy approach.

During the ‘Keeping Up With the Kardashians’ reunion, Jenner clarified that she doesn’t exclusively date basketball players, though she acknowledged she enjoys the sport and openly admits to having a preference for a certain type of person.

Earlier this month, she finally responded to ongoing rumors about her sexual orientation, admitting that many people online believe she is a lesbian.

What really upsets me is how unkind people are about it. It’s not like they offer a warm welcome, saying, ‘Come join us if you’re interested.’ Instead, they’re really harsh and often react with hostility, like they’re asking, ‘What on earth are you doing?’

She stressed that she does not identify as gay, adding that she wouldn’t hide it if she did.

The Kardashian star acknowledged that coming out is a difficult experience for many people.

It’s not easy, but personally, I know I wouldn’t be able to handle that situation. Knowing myself, I’d likely remove myself from it. It’s not about it being simple; it’s about what I need to do to live the life I want, and I’d be perfectly comfortable making that choice.

Jenner explained that she feels like people believe she’s deliberately keeping something secret. She’s confused by the idea that acknowledging certain issues would be bad for her work, saying she doesn’t understand why anyone would think that.

In short, I’m not currently doing that, and I don’t expect I will be. However, I’m keeping an open mind to future possibilities.

She then started talking about her past relationships, sharing that even though she’s dated several famous people, not all of those romances were successful or as exciting as people might think.

I’m really focusing on myself right now, which might sound a little cheesy. But turning 29 made me realize I was getting anxious about turning 30.

She recalled thinking when she turned 29 that she’d had plenty of relationships, and that was perfectly okay. She’d experienced both good and bad ones, but felt she’d been in a lot of them throughout her twenties, including several long-term relationships that happened close together in time.

Even though she’s been through some very public breakups, Jenner says she’s a romantic at heart and still believes she’ll eventually find her perfect match.

She clarified that she still believes in love, despite facing some challenges along the way.

She shared that she has many personal goals, including having a loving family and a fulfilling relationship built on understanding and affection.

Turning 29 was a significant moment for Jenner, who realized she’d spent most of her twenties almost always in a relationship.

She said she didn’t truly get a chance to enjoy her twenties. When she turned twenty-nine, she decided to start prioritizing herself a little more.

Honestly, I decided this year was going to be all about prioritizing myself. I told myself I wouldn’t shut down any opportunities, but I also really wanted to focus on what I wanted and needed – a true ‘me year,’ if you will. It’s about being open, but ultimately choosing what feels right for you.

She explained that her ‘me year’ wasn’t about eliminating men from her life, but rather prioritizing her own needs and well-being.

She clarified that while people did come and go from her life, that wasn’t the main point. She was simply focused on prioritizing her own happiness and doing what she wanted.

Even so, Jenner insisted she knows how to show up when romance does take centre stage.

She explained that she usually prioritizes her partner, but when she turned 29, she decided it was time to focus on her own needs. That’s what she’s been doing ever since.

Looking back, she realized the emotional impact of her twenties was more significant than she’d initially thought.

Jenner shared that she realized she’d experienced more emotional pain in past relationships than she initially understood. She explained that she was processing a lot of those difficult feelings while also navigating a challenging astrological period known as her Saturn return, which made things feel overwhelming and continuous.

It’s unusual for the model, who generally keeps her personal life private, to be so open about her relationships. She’s always avoided sharing details about her love life publicly.

Okay, so she told Vogue Australia this, and it totally gets me. She basically said that things like her friends and who she cares about are super important and private to her. And honestly? I get it! She thinks when you put all that stuff out there for everyone to see, it just makes everything way more complicated and messy. Like, can’t people just respect her boundaries? It’s so frustrating, but it makes me love her even more that she values those close relationships so much.

Kendall Jenner and Harry Styles were first rumored to be dating in late 2013, shortly after his breakup with Taylor Swift. The pair fueled those rumors with a vacation together in St. Barts for the New Year.

Their ambiguous relationship went on for years, famously reaching a peak in 2019 on The Late Late Show when Harry Styles chose to eat a cod sperm rather than confirm if his songs were inspired by her.

According to a source, Harry was her first serious boyfriend, and they shared a significant past, but their connection ultimately remained platonic.

Okay, so there was a little buzz back in 2015 when I was seen with Joe Jonas – it was actually Gigi Hadid who introduced us! Honestly, it was a lot of media speculation, and Joe was quick to clarify things. He basically said we were just friends hanging out as a group, and that was that. It’s funny how things can be misconstrued, right?

By 2016, Jenner was dating NBA player Jordan Clarkson. Sources said they were very affectionate privately, but their relationship was generally laid-back.

According to a source, the couple prefers to keep their relationship private, but they are very close when they’re alone.

Okay, let’s talk about Kendall Jenner and A$AP Rocky. The rumors really started flying when we kept seeing them together – everywhere from Paris to Art Basel! And who could forget that picture from the Met Gala bathroom? It definitely fueled the speculation, and honestly, it was hard to ignore! It seemed like they were spending a lot of time together, and everyone was curious about what was going on.

Despite the chemistry, neither ever confirmed they were anything more.

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2026-01-27 20:36