Product Name: Unheardof x adidas Adistar Cushion 3 nicknamed “Piggy Runners”
Colorway: Yet to be confirmed (TBC)
Stock Keeping Unit (SKU): JS2974
Manufacturer’s Suggested Retail Price (MSRP): $185 USD
Release Date: March 29
Purchase Location: Unheardof
As an admirer, I’m thrilled to share that I, along with Adidas, am joining forces once more with Phil Lipschultz, the visionary behind UnheardOf. Together, we’re unveiling the Pork Chop “Piggy Runners” – a daring, limited-edition reinvention of the Adistar Cushion. This collaboration promises to push the boundaries of athletic footwear design!
Wrapped in vibrant shades of pink over high-quality suede and mesh, the “Piggy Runners” represent self-expression and uniqueness. UnheardOf’s distinctive pig decal, symbolizing Phil’s story as an outsider, is placed on the tongue, while customizable features enable wearers to personalize their design. Bright red highlights on the sole, laces, and heel create a striking contrast against the soft pink hues, while pig-shaped details on the right shoe’s heel add a whimsical element, reminiscent of the embroidery on the tongue.
To amplify the message of self-acceptance, adidas Cornerstone Community and UnheardOf are transforming Cincinnati into a citywide celebration of pride, uniqueness and resilience. In the lead-up to the release, city buses wrapped in UnheardOf’s Pork Chop aesthetic will spread the call to embrace individuality throughout the streets. The campaign goes beyond visuals with interactive events at the American Signage Museum, including a sneaker workshop and scavenger hunt designed to inspire inner-city and rural students.
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2025-03-19 07:25