Movies

TUMI Celebrates 50th Anniversary with “Made for You Since 1975” Campaign

BBG News

To mark its 50th anniversary, TUMI unveiled the “Made for You Since 1975″ campaign, highlighting some of its latest products for this season as well as exploring the special bond between the brand’s cherished items and the individuals who use them.

In the captivating cityscape of Lisbon, Portugal, this campaign unfolds, featuring an eclectic ensemble of characters living unique lives, while displaying renowned collections like Alpha and 19 Degree. Noteworthy features include the Alpha International Dual Access Carry-On, which embodies TUMI’s signature mix of practicality and sturdiness, coupled with a stylish aesthetic. This piece boasts innovative storage solutions and user-friendly accessibility that simplifies packing for regular travelers.

This season’s collection is a tribute to Peru, the destination that has inspired the brand since its inception in 1975 (the year TUMI was established). It showcases lively designs influenced by traditional Peruvian artisanship as well as captivating colors reminiscent of the nation’s diverse landscapes and wildlife. The latest products strike a harmonious blend between practicality and self-expression.

Take a look at some of the exhibits in the gallery up top, and explore TUMI’s latest offerings across both their online and physical retail stores.

Read More

2025-03-07 14:25

Previous post A new SpongeBob SquarePants movie has just arrived on Netflix
Next post With three films at the festival, Kate Mara is this year’s unofficial queen of SXSW