Peter Crouch’s secret millions revealed: How star has built a very lucrative empire with wife Abbey Clancy as insiders tell CODIE BULLEN surprising reason why he is having ‘last laugh’ over his more famous ex-teammates

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Standing at 6’7″, he enjoyed a 20-year football career, playing for eleven clubs in England before retiring at 38.

But it is Peter Crouch’s success off the pitch that is catching people’s attention now.

After retiring from professional football in 2019, he quickly gained popularity in the entertainment world thanks to his funny and engaging personality. Companies were eager to work with him, even though he doesn’t fit the typical handsome celebrity mold like David Beckham or Jack Grealish. It seemed the British public loved him either in spite of, or perhaps because of, his unconventional appeal.

According to sources, the ex-Liverpool, Queens Park Rangers, and Tottenham Hotspur player is now making nearly as much money as he did during his football career, and his net worth is almost £30 million.

Crouch earns money through major partnerships with brands like M&S and Debenhams, in addition to his work on television and hosting two podcasts.

According to my source, Peter is remarkably successful both during and after his football career – a rare feat for athletes. He’s incredibly valuable to brands, who are eager to work with him and understand his earning potential. Unlike many former players who struggle to find work after retirement, Peter continues to earn millions without the daily grind of training.

He’s not conventionally handsome like Beckham, but it’s his unique look and fun-loving personality that people find so charming. You’ve got to think his good-looking friends are a little envious!

Peter Crouch’s witty sense of humour definitely contributed to his fame. Early in his relationship with model Abbey Clancy in 2006, he was asked what profession he’d have if he wasn’t a footballer. His famously playful answer? ‘A virgin.’

Peter is well-known for an ad campaign he did with Abbey for the lingerie brand Agent Provocateur.

The advertisement featured model Abbey entering a pub wearing over £1,500 worth of red lingerie and playfully tying a man named Peter to a snooker table. The humorous spot concluded with Abbey preparing to shoot a cue ball in a suggestive direction. Released before Christmas 2024, the ad proved very successful for Agent Provocateur, with the company reporting a 20% increase in sales of their luxury underwear.

I’ve been a huge fan of Agent Provocateur for years, and while Abbey Clancy was already a well-known face for them, I remember when Peter Crouch did that ad! It was his first time working with the brand, and honestly, I think having him model their boxer shorts really helped them connect with more male customers – it definitely got me looking at their menswear!

Abbey and Peter had partnered with brands before, most recently becoming official ‘food ambassadors’ for Marks & Spencer in November 2023. Since then, they’ve been regularly promoting the company’s products on their social media.

Throughout 2024, Peter received many job offers, and he ultimately signed a lucrative contract with Ariel. He became the face of their national TV advertising campaign, appearing on television screens every day.

In late 2025, he secured a lucrative contract worth over $100,000 to appear in Debenhams’ Christmas commercial, featuring Olivia Attwood and Judi Love.

He starred in a Nationwide Building Society television commercial last year with choreographer Louie Spence.

I was so thrilled to see Peter and Abbey starring in that recent Chery car ad! They seemed to genuinely enjoy filming it, and they even mentioned how much fun they had – it really came across as natural and full of laughter. It was lovely to see their chemistry shine through!

Peter and Abbey, who used to be in the Liverpool-based girl group Genie Queen, are now a well-known and influential couple.

Peter and Abbey first met in 2006, both at the start of their professional journeys – Peter had recently joined Liverpool Football Club, and Abbey was beginning her career as a model.

Twenty years later, they are now parents to four children – Sophia (14), Liberty (10), Johnny (7), and Jack (6) – and have become well-known figures.

Abbey Clancy first gained recognition as a finalist on Britain’s Next Top Model in 2006, and has been a regular on television ever since. She’s known for winning Strictly Come Dancing in 2013 and has also appeared on shows like Hell’s Kitchen.

Peter became well-known as a forward for Liverpool, and later played for England 42 times between 2005 and 2010.

After retiring from professional football in July 2019, he started working as a commentator and analyst for BT Sport and Amazon Prime.

In 2020, Peter Crouch hosted his own show on the BBC called Peter Crouch: Save Our Summer. The eight-episode series was created because many sporting events, concerts, and comedy shows were canceled due to the Covid-19 pandemic.

He then collaborated with Paddy Power, a well-known betting company that was already successfully using social media for marketing.

In 2022, Peter gained wider recognition by appearing as a judge on the TV show, The Masked Dancer.

The couple now host a podcast called The Therapy Crouch, where they openly discuss their relationship and the challenges and joys of being married.

Peter and Abbey live with their children in a £3 million mansion in Surrey. The house has a swimming pool, a large garden, and a home cinema.

They acknowledged their business suffered financially during the lockdowns, but they’ve been working to rebuild their brand since then.

Peter and Abbey started a new company called Marvellous Media in 2024, along with Abbey’s father, John Clancy. Although the company lost £12,620 in its first year, business is now growing quickly and they expect to be making a profit soon.

Beyond successful brand partnerships, they’ve also received fantastic benefits, like all-expenses-paid family vacations offered by various companies.

In November 2025, Peter posted photos on Instagram from a family trip to Universal Orlando with Abbey and their children. The post was created in partnership with British Airways Holidays.

Holly Willoughby and Denise van Outen were also there with their kids, adding to the star-studded turnout.

Just a few months before, in April, Peter and Abbey took their kids on a trip to Qatar, where they enjoyed water sports and beach outings.

The Instagram post read: ‘We want to thank @visitqatar for taking such great care of us – we had an amazing family trip and made wonderful memories! #ad’.

Besides their frequent, all-expenses-paid vacations, they often charter lavish yachts to spend their summers sailing around Europe.

Although Peter has retired from playing, he and his family are expected to continue earning significant income for quite some time.

According to my source, he’s really enjoying the situation. He’s been teased his whole life, and now he’s the one who’s getting the last laugh.

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2026-04-10 14:19