BLACKPINK’s JENNIE Named New Global Ambassador for Ray-Ban and Ray-Ban Meta

Summary

JENNIE, the popular member of BLACKPINK, is now an official global ambassador for Ray-Ban, including its smart eyewear line, Ray-Ban Meta.
The first “Styles for Unfiltered Confidence” campaign showcases the K-pop star wearing sunglasses inspired by the ’90s, including wrap-around styles, classic cat-eye shapes, and vintage metal frames.
This collaboration launches alongside the new Ray-Ban Meta smart glasses (Generation 2), which feature a stylish, lightweight design and start at $499.

K-pop star JENNIE, known for her trendy style, is the new face of Ray-Ban. The brand announced that the BLACKPINK member – a singer, rapper, and actress – is joining them as a Global Brand Ambassador. This collaboration combines Ray-Ban’s timeless look with JENNIE’s huge impact on fashion and online trends, and was revealed this week with a bold new campaign called “Styles for Unfiltered Confidence.”

The first images from the new campaign focus on being yourself, keeping things simple, and feeling comfortable, encouraging people to “frame their next move.” JENNIE, known for her style, is shown wearing a carefully chosen collection of her favorite Ray-Ban sunglasses. The styles are very on-trend, drawing inspiration from streetwear and the early 2000s with vintage metal frames, bold ’90s-style wrap sunglasses, and classic cat-eye shapes – all designed to be comfortable enough to wear all day.

JENNIE is now the face of Ray-Ban, including their new line of smart glasses, Ray-Ban Meta. This announcement comes with the launch of the Ray-Ban Meta Blayzer Optics (Gen 2), which are being touted as the brand’s most stylish and comfortable smart frames yet. The new glasses are lighter and fit better, while still offering all the advanced, AI-powered technology that fans love.

JENNIE expressed her excitement about working with Ray-Ban, saying the partnership felt like a great fit from the start. She believes true confidence isn’t about being flashy, but about being comfortable and authentic, and she sees that same understated quality in the Ray-Ban brand. She appreciates items that become everyday staples and reflect your personal style, and this collaboration embodies that perfectly.

You can now buy the special “Ray-Ban and Jennie” collection on Ray-Ban.com and at Ray-Ban stores around the world. The new Ray-Ban Meta Gen 2 glasses, including the Blayzer Optics that Jennie recommends, are becoming available now and cost between $379 and $499.

View this post on Instagram

A post shared by Ray-Ban (@rayban)

2026-04-10 03:56

Read More