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Cher Lloyd Claims Label Told Her to Seduce Justin Bieber for Fame

BBG News

Cher Lloyd alleged that her former record company requested her to attempt to “win over” or “attract” Justin Bieber, with the intention of kick-starting her music career.

Initially gaining recognition as a contestant on ITV’s show back in 2010, this talented singer subsequently caught the attention of both judges and audience members. Impressed by her performance, they offered her a recording contract with Simon Cowell’s label, Syco.

However, to boost her album sales, Cher was suggested to visit popular nightclubs and locate Justin Bieber, with the intention of capitalizing on his popularity.

On Paul Brunson’s captivating “We Need To Talk” podcast, the legendary Cher confessed, “Stepping into my record label, I boldly declared, ‘I desperately require funds to propel this album forward.’ However, my plea was met with a firm ‘no.’

Instead, Cher was advised to visit some nightclubs to locate where Bieber might be hanging out, and suggested that she attempt to meet him.

She mentioned: “That takes us way back in time. I was still a teenager, but I was already married and my husband was there with me. In fact, he was present in the office when I learned that they wouldn’t invest any funds into the album.

The proposition was that I would associate myself with a highly renowned individual, essentially benefiting from their popularity.

‘Was I not good enough to invest in that you would rather use me in that way? They didn’t care.

It’s interesting to note that at one point, Craig and I were planning our wedding, and some members of my team advised me in confidence, “Keep the label unaware as they might take extreme measures to prevent this marriage.

TopMob have contacted Syco for a comment.

In the year 2023, when Cher welcomed her second daughter Eliza into the world, it was later disclosed that she experienced postpartum depression following the birth.

The performer shared that while strolling on the sidewalk, she frequently experienced vivid images of cars crashing into her infant, causing immense distress. Consequently, she found it challenging to rest or maintain her appetite, and for the initial time, she disclosed these personal battles publicly.

In her own words, Cher confessed that her struggle with postnatal depression deeply affected her, causing her to ponder over the possibility of not having more children in the future.

After having my youngest child, Eliza, I had previously come across the term ‘postnatal depression,’ but its implications weren’t fully clear to me.

Over time, I found myself grappling with intense solitude, questioning my actions constantly, and harboring a deep-seated terror that something might befall my child. This emotional turmoil took a heavy toll on my mental wellbeing.

Constantly, I experienced tremors, I felt unwell almost every moment, struggled with insomnia, and lost appetite. The period that was meant to bring me joy turned out to be the most distressing time in my life.

I’m astonished I managed to endure that period; it was truly horrific. At times, while strolling with my child on the street, I experienced terrifying visions of cars seemingly appearing out of thin air, heading towards her.

After experiencing postnatal depression, it deeply affected me, causing me to question if I could endure another pregnancy due to the intense emotions I faced.

In her own words, Cher admitted it took her a considerable amount of time to gather the courage to consult her general practitioner. Now, she finds herself in a significantly improved mental condition.

‘It made me feel like I dnd’t want to leave the house, I didn’t know who I was anymore,’ she added.

‘When you inquired about something I was proud of, I responded by mentioning being a mother. Although that period of my life was extremely challenging, my children were always secure and I prioritized their well-being above my own mental health, which suffered significantly as a result. I believe the only way I could endure it was during moments when I needed rest, I imposed excessive pressure on myself after giving birth, a pressure I now think is unnecessary. Women should not be expected to quickly return to normal following pregnancy.’

In the year 2013, Cher tied the knot with her partner Craig Monk, who had been her boyfriend for barely two years. They share a six-year-old daughter named Delilah-Rae together.

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2025-01-29 22:22

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