As a die-hard admirer, I can’t help but express my fascination with Claudia Winkleman’s enchanting wardrobe on The Traitors. Her style has ignited a fresh fashion phenomenon, the ‘modern hot witch chic’, that has left me spellbound!
Fifty-something women are adopting the sophisticated yet modest gothic-glam style of the 53-year-old celebrity, as noted by top-tier fashion consultant Caroline Baxter.
In the last month, there’s been a staggering 344% rise in people searching for Ms. Winkleman’s clothing on Google.
Ms Baxter noted that Claudia’s contemporary witch-inspired attire, featuring long, flowing black capes, voluminous skirts that graze the floor, tweeds, velvets, fingerless gloves, and shirts adorned with frills or lace, paired with oversized, chunky knitwear, is an excellent approach to dressing appropriately for one’s age. It isn’t overly tight or exposing, and it exudes a timeless, elegant vibe that makes a bold statement. This style perfectly suits an older fashion enthusiast.
Ms. Winkleman’s powerful style in dark colors is challenging the conventional view of witches and boosting the confidence of mature women.
The outfits worn by the mother of three harmoniously blend with the rustic backdrop of the Scottish highlands, where the series takes place, and can be obtained easily.



Ms. Baxter stated: ‘She often employs deeper tones, wears capes, and tends to keep her body concealed. This distinctively separates her from other prime-time presenters. Her style, with its dark hair, white lipstick, and heavily lined eyes, is quite sophisticated. Some might even describe her as a stylish, enigmatic figure.’
She stated, ‘Many designers in the previous season incorporated American gothic folktales into their runway presentations as fashion has taken a more somber narrative direction due to the gloomy economic and political environment.’
‘Claudia is an intelligent strategic dresser – she has her finger on the pulse.’
The stylist for Ms. Winkleman is Sinead McKeefry, a fashion expert known for blending upscale British brands with affordable high-street styles.
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2025-01-26 04:41