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INTERVIEW – CMO of realme Chase Xu on partnership with KRAFTON India, joint R&D initiatives, and more

BBG News

Story Highlights

  • GamingonPhone had an opportunity to interview Chase Xu, the Vice President and CMO of realme.
  • The discussion delved on realme’s partnership and R&D with KRAFTON India, vision, and more.

In recent times, it’s been the surge of well-known companies backing esports teams and events that has contributed significantly to the rapid growth we’re witnessing. Among these pioneers is the globally recognized brand, realme. Known for its dominance in the mobile market, realme has made a notable impact, particularly within the realm of KRAFTON’s Battlegrounds Mobile India (BGMI). Our team at GamingonPhone was fortunate enough to interview Mr. Chase Xu, the Vice President and Chief Marketing Officer of realme, who shared insights about their collaboration with KRAFTON India, joint research and development initiatives, as well as other intriguing details. I will be sharing these fascinating revelations in this upcoming article.

Mr. Chase Xu, his role in realme, and his passion for finding innovative ways to engage with people

In his own words, when asked to introduce himself, he mentioned that he’s been part of realme since its beginning and has grown within the company as Vice President and Chief Marketing Officer. Essentially, he shared that his job involves devising marketing strategies to ensure a strong connection with our customers.

He emphasized his enthusiasm for discovering unique methods to interact with people, seamlessly integrating technology with relatable narratives. “This has been an enriching experience, full of insights and instances where we’ve genuinely resonated with our audience. To me, it’s not merely about developing products, but about fostering a community where users can feel a sense of belonging.”

Partnership with KRAFTON India for BGIS and BMPS 2025

He highlighted the motivation behind realme’s collaboration with KRAFTON India for BGIS and BMPS 2025, stating their goal of reshaping India’s mobile gaming landscape. “Our aim was to cultivate the immense pool of talent in the nation and equip the future stars of esports. Our partnership with KRAFTON for BGIS and BMPS 2025 enables us to achieve this,” he expressed.

Krafton and realme are combining their strengths in top-tier gaming and high-performance phones respectively, with the goal of providing both casual and serious gamers an enhanced, engaging experience through this partnership.

Backing significant tournaments such as the BGIS 2025 LAN Finals and BMPS 2025 underscores realme’s dedication to the world of eSports. To summarize, he emphasized that this collaboration is a substantial move towards molding the future of esports in India.

Joint R&D initiatives between Realme and KRAFTON India

In simpler terms, they’re working closely together on new hardware and software advancements. This means the gaming phones from Realme, like the realme GT 7 Pro, will be specifically tailored for top-notch gameplay experiences of KRAFTON’s games, such as Battlegrounds Mobile India (BGMI). The collaboration also involves exclusive debugging and testing to ensure these devices perform optimally in competitive esports.

Beyond this, we’ve established an internal team made up of R&D specialists, marketing professionals, and product experts. This team is collaborating closely with KRAFTON India to explore the frontiers of mobile gaming technology. He emphasized that both companies aim to transform mobile gaming by providing smooth, top-tier gaming experiences and fostering future innovations within India’s esports scene.

realme’s vision for next-gen esports athletes

According to Xu, we’re creating an extensive platform that covers game-oriented product development, collaboration, and enhancement for widely played games such as BGMI. He also mentions that by providing powerful devices at affordable costs, realme is expanding the reach of gaming to a larger group of people.

He also mentions that continued investment in esports facilities and grassroots programs is essential for cultivating new talent. Additionally, the collaboration with KRAFTON aims to help content creators, establish interactive spaces, and provide competitive chances, all of which contribute to the future expansion of India’s esports environment.

Shaping the future of mobile gaming

Realme plans to shape India’s mobile gaming and esports future by focusing on providing top-tier devices optimized for competitive gaming, such as the realme GT 7 Pro for BGIS 2025, ensuring exceptional gaming experiences for users. Realme’s partnership with KRAFTON India is aimed at improving esports infrastructure and fostering new talent through grassroots programs.

He pointed out that our ongoing commitment to research and development, along with our unique collaborative projects, is significantly advancing the realm of mobile gaming technology. He stressed that this strategy caters to both leisure gamers and professional eSports athletes, thereby broadening the scope of gaming to a larger demographic. Moreover, he expressed pride in Realme’s significant contribution towards turning India into a prominent global center for mobile gaming and esports.

Chase Xu on realme’s collaboration plans and future

When queried about potential future collaborations, he affirmed, “Absolutely, we are intending to work more closely with gaming companies and creators in the upcoming period.” He elaborated that these alliances would provide Realme with crucial knowledge about the gaming sector, enabling them to create products specifically designed for gamers’ unique requirements.

Beyond this, we plan to arrange gaming tournaments as well, which would help boost the esports sector and cultivate budding talent. He emphasized that such partnerships are crucial for improving our gaming portfolio and increasing Realme’s influence within the esports community.

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2025-01-18 11:41

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