Movies

Column: The Oscars ‘must go forward’ — and will, says film academy CEO. He’s right

BBG News

Overwhelmed by the fires during the dry season, contemplating award season in the Los Angeles region appears almost unattainable.

With fires that have claimed at least 25 lives and razed thousands of homes and businesses still raging, the notion of glamorous red carpets, overflowing gift bags, and debates over who deserved the best picture award seem distant and unrelated to our current reality.

At the core of the entertainment world, there’s been a significant, physical and emotional blow, and the full impact isn’t yet clear, taking months to fully understand. Given this, it’s not unexpected that some are advocating for the postponement or cancellation of upcoming events like the Grammys and Oscars.

Are we currently at a point where discussing celebrities showing off loaned jewels and high-end fashion, making heartfelt speeches with awards in hand, seems relevant or appropriate?

Yes. Yes it is.

Lately, numerous associations and institutions such as the Academy of Motion Picture Arts and Sciences have pushed back nomination unveilings and suspended or cancelled January activities. However, unlike others, the Recording Academy has confirmed that the Grammys will proceed on their original date at Los Angeles’ Crypto.com Arena in February. In a letter to members, Harvey Mason Jr., CEO of the Recording Academy and MusiCares, along with Tammy Hurt, Chair of the Board of Trustees, stated that the event would be held with “a revitalized mission: raising extra funds for wildfire relief efforts and acknowledging the courage and commitment of first responders who put their lives on the line to safeguard ours.

And despite a recent erroneous report in the British press, the Oscars will be following suit.

Following discussions with ABC, our board, along with significant figures within the Los Angeles and cinema industries, we have decided, after much thought, to move forward with hosting the 97th Oscars on March 2nd as originally scheduled, according to a statement made by Bill Kramer, CEO of the Academy, to The Times.

2021’s event will feature significant tributes for the courageous individuals who valiantly battled this year’s wildfires. Recognizing our role within the cinematic community, we aim to lend support and shine a spotlight on these crucial instances in our collective past through our worldwide stage.

The academy, he said, will continue to monitor the situation closely.

The essence of Los Angeles and our movie world has consistently embodied resilience. The Oscars aren’t merely a film festivity; they symbolize the industry’s triumph and solidarity during challenging times.

Some people argue that the fundraising aspect of award shows justifies their existence. However, as Kramer notes, there are several other persuasive factors at play too.

Regardless of personal opinions, the Oscars and Grammys continue to hold significant value, serving as consistent landmarks in time that draw together Los Angeles, the nation, and even the world. Whether one chooses to applaud or criticize, these events are a constant topic within our cultural discourse and annual calendar. Their absence during the COVID-19 pandemic underscored the void felt in times of crisis, emphasizing their integral role in our collective experience.

It’s challenging to envision asking people who have lost their homes to dress up in formal attire like a tuxedo or corsets, but this year, the sight of numerous well-known figures dressed up will be an expression of resistance unlike any other.

Even with declining viewership, the Oscars is the most-watched awards ceremony globally; its trophy symbolizes the pinnacle of achievement. Throughout its 94-year existence, the Oscars have been postponed and rescheduled multiple times, but it has never been canceled – not even during wars, pandemics, assassinations, or after the 9/11 attacks. To call off the Oscars now would contradict the historical tenacity of both the city and the film industry it embodies.

Let’s consistently honor the efforts that bond and characterize us, bring laughter, tears, reflection, and motivation. Particularly in times of hardship.

Regardless of the devastation and sorrow, it’s crucial that we persist with our efforts. The recent fires are yet another challenge for those who were already struggling to secure employment, pay rent, and provide for their families. For nearly five years now, the entertainment industry has been battling a series of hardships. First came the pandemic, followed by the writers’ and actors’ strikes, and then the subsequent tightening of resources.

The economic impact of every awards season, whether scaled back due to national crises or local disasters, is significant for countless individuals. This includes those associated with the nominated productions, the studios that create them, as well as the shows themselves – it usually takes around 1,000 people to organize the Oscars alone, not including presenters and attendees. However, it also affects a multitude of other professionals such as hotel staff, florists, restaurant workers, construction crews, taxi drivers, stylists, tailors, rental companies, cleaners, and many more – the total number of people required to set up, manage, and dismantle these large-scale events is difficult to quantify.

Alongside media outlets like The Times and others, the detailed fire coverage you’ve been following might be partially funded through awards season promotions.

As a longtime resident of Los Angeles, I can tell you from experience that this city is no stranger to adversity. Despite the seemingly insurmountable challenge of organizing nationally televised events within just a few weeks, I’ve seen L.A. rise above it all – from devastating fires and floods, to pandemics, civil unrest, and even a 6.7 earthquake that leveled homes and shattered freeways. So while it may seem impossible now, I have faith in the resilience of this amazing city.

Just as a resilient jacaranda tree, Los Angeles remains unyielding. She may shed tears for the past, but soon she’ll wipe them away, put on her best dress, apply some makeup, and get a fresh hairstyle. Despite the debris around her, she’ll stand tall with grace, welcoming guests with a sparkling smile that hides any signs of trouble, serving Champagne from repurposed tea cups.

Utilize the Oscar and Grammy awards ceremonies to collect funds and bring attention to a cause, such as fire relief. Encourage businesses who often provide high-profile individuals with exclusive gifts to donate instead. Recognize and pay tribute to the hardships faced by the industry, front-line workers, and the city in a more subdued ceremony – yet not too somber, as laughter could be beneficial during these tough times. However, avoid discussing complete cancellation of the events, as this might worsen the situation.

This version maintains the original message while using simpler language and a more conversational tone.

The show is here, just as it’s always been. And now more than ever, the show must go on.

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2025-01-16 05:31

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