The Netflix debut of WWE has already taken place, and since January 6th has passed, there’s been plenty of debate about WWE’s inaugural show with its new streaming partner. There are many aspects to analyze, critique, and appreciate. However, it’s important to remember that this premiere wasn’t primarily designed for die-hard fans who religiously follow WWE and professional wrestling. Instead, it served as a sort of rebranding effort for WWE to regain its “cool” factor once more.
Search online and you’ll easily find discussions about WWE on Netflix. Some people consider it a poor representation of professional wrestling or sports entertainment. Essentially, WWE was celebrating its own achievements while showing affection towards its new ally, Netflix. However, with only four matches spread across three hours of television, it feels reminiscent of the least satisfying booking periods under Vince McMahon’s reign, which WWE is trying to leave behind. The feedback on Tuesday was filled with many justified criticisms.
On one hand, there’s a different perspective regarding this premiere. Some people believe it wasn’t tailored for die-hard viewers. Rather, it seemed like an effort by WWE to welcome back fans who haven’t watched in years, assuring them that reconnecting with the product is acceptable. The company has consistently strived to make wrestling fans feel it’s hip to tune in again. Behind the scenes, decision-makers appear to define “cool” as associating with celebrities from various fields, giving more screen time to these stars rather than established wrestlers. This could be the most evident sign yet that WWE prioritizes entertainment (E) over professional wrestling above all else.
It’s reasonable to anticipate that WWE Monday Night Raw will follow a similar pattern as it has over the past year, with Triple H spearheading creative direction. Generally speaking, these shows are better-received compared to what was presented on January 6. Furthermore, it’s worth noting that only those within WWE and Netflix management can truly understand what success means for a live product on a streaming platform.
The January 6 broadcast wasn’t primarily aimed at viewers eager to watch Dakota Kai and Lyra Valkyria fight for the WWE Women’s Intercontinental Championship, or those anticipating Finn Balor versus Damian Priest. Nor was it targeted towards fans thrilled about Tiffany Stratton’s rise as a promising female wrestling star. Instead, this episode seemed to cater to those who long for professional wrestling to regain its cool factor – though what exactly that entails remains unclear. Whether it succeeded in doing so is debatable, but fans can look forward to the exciting developments as WWE embarks on a new phase.
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2025-01-07 21:15