I’m A Celebrity star Maura Higgins sparks a huge ratings boost as young fans go wild for her ‘iconic’ jungle debut – while rumoured flame Pete Wicks is tipped for Strictly exit
As a dedicated viewer with a knack for spotting the best of the best, I must say that Maura Higgins has truly made her mark in this year’s I’m A Celebrity Get Me Out Of Here! Her quick wit, infectious humor, and undeniable charisma have instantly captured my heart.
She’s made an immediately impact mere minutes after her arrival in the camp.
It appears that Maura Higgins’ appearance on I’m A Celebrity Get Me Out Of Here! in the jungle has positively impacted ratings, particularly among younger audiences, as evidenced by an increase in viewership during Thursday’s episode.
Previously known for her time on Love Island, the 33-year-old charmed viewers anew with a series of witty remarks following her move into the Jungle Junkyard alongside fellow newcomer, Reverend Richard Coles.
According to multiple sources, TopMob reports that alongside popular personality GK Barry, viewership among younger demographics for this year’s I’m A Celebrity has significantly increased, with a 21% rise in streaming on ITVX compared to the previous season.
Thursday’s broadcast captured approximately 70% of the viewing audience between ages 16 and 34, a demographic strategically focused on by ITV executives.
16-34 year old viewers are a highly sought-after audience segment by television networks and streaming platforms. They are not only valuable for drawing fresh spectators to the program but also for sparking discussions and interactions on social media.
‘With well-liked nicknames like Maura and GK Barry, who is renowned as one of the UK’s top content creators among the youth, this show has experienced significant success by drawing both its original fanbase and a younger demographic.’
GK Barry, a favorite among I’m A Celebrity viewers, generated an impressive increase in the 16-34 age group during the initial broadcast on Sunday, causing some to react enthusiastically due to her reactions during the Bushtucker Challenges, even eliciting laughter with her screams.
By the time she entered Love Island in 2019, Maura had amassed a considerable following, an achievement that was further boosted by the numerous memes and humorous viral incidents that stemmed from her participation on the show.
It’s worth noting that she appears quite different from her reported boyfriend, Pete Wicks. While Pete has made a positive impact on Strictly Come Dancing and is considered a strong contender, predictions suggest he might be leaving the show this coming weekend.
A Towie cast member, frequently associated with Maura, managed to dodge the dance-off in the previous week’s Blackpool episode. As per betting odds from Ladbrokes, they are likely to depart the program this coming Sunday, with a probability of 4 out of 6.
In second place is Montell Douglas with 3/1 odds, while in third is JB Gill with 4/1.
Before appearing on I’m A Celebrity, Maura maintained her singleness despite being seen kissing Pete in public, and it has since been reported that he has developed a stronger bond with his dance partner, Jowita Przystał.
Maura has previously shown she isn’t shy about expressing her thoughts, playfully remarking that the main camp could go hungry, as she felt indifferent towards them following her and Reverend Richard being assigned a clandestine mission.
As soon as they arrived, Maura and Richard found themselves dropped into Jungle Junkyard, an unsophisticated campsite filled with excessive vegetation and no trace of luxury, instead of the standard camp.
Upon their arrival and having a chat with Ant and Dec, things were not as they initially appeared. Instead of the expected modest quarters, a plush double bed awaited, while a container concealed a comfortable lounge sofa. To their surprise, a cargo box unexpectedly unveiled a spacious bathtub filled with bubbles, bath salts, and warm water.
As a lifestyle enthusiast, let me share an intriguing insight: It turned out that Maura and Richard were assigned various tasks to earn meals at the Jungle Junkyard buffet. The initial mission they undertook was to persuade main camp that their living circumstances were far from ideal – they had no bed for sleeping and only minimal rations.
Spectators praised the twosome heartily, dubbing them an “unforgettable team” as they convincingly acted out enduring similar grueling trials as Melvin Odoom did in the Jungle Wasteland challenge.
In fact, whereas the Radio 1 DJ was showered with offal and fish entrails, Maura and Richard enjoyed tea, sandwiches, and a selection of fruits instead.
Additionally, the duo managed to persuade the Main Camp to relinquish one of their beds, and in a rather stern manner, Maura suggested they could dispose of it by setting it on fire since they now had a cozy bed of their own for the evening.
After the initial encounter between Maura and Richard, where they instantly clicked, the audience became captivated by their dynamic duo.
Speaking about X, fans exclaimed: ‘Just two minutes into the show, I didn’t realize how much I needed Maura and Richard as a dynamic pair – they’re an iconic duo now! #ImACeleb’
‘Jesus Christ, I apologize, Father.’
#I’m A Celebrity… Maura Higgins and Reverend Richard Coles brought an unexpected energy to the show. I couldn’t help but chuckle when Maura made her comment about Jesus Christ right in front of him.
‘We’ve literally had five minutes of Maura and Reverend Richard Coles and already they’re iconic #ImACeleb.’
‘I remove all criticisms I had. The pairing of Reverend and Maura is genius #ImACeleb.’
‘Oh I love this maura and richard partnership already #imaceleb #imacelebrity.’
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2024-11-22 15:10