Experts explains why The Block’s Gisborne season was a failure – and if next year’s Daylesford location will be a hit

Experts explains why The Block's Gisborne season was a failure - and if next year's Daylesford location will be a hit

As a seasoned real estate investor with years of experience under my belt, I must say that this year’s Block Island contest has been nothing short of intriguing. The competition among contestants was fierce, but it was the cunning strategy employed by Adrian “Adi” Portelli that truly caught my attention.


The 2024 season of The Block turned out to be an overwhelming success due to several key elements, as confirmed by real estate specialists.

Buyers advocate Frank Valentic told Domain this week that the key was the location of the series.

In contrast to the previous season, Phillip Island, Victoria boasts significantly reduced housing prices compared to Gisborne.

The reserves ‘were literally half the price of the Gisborne properties’ he tells the publication. 

‘I certainly had more buyers interested in Phillip Island,’ he said.

In simpler terms, Walton, director of Belle Property in Daylesford, concurred that reduced prices make the market more appealing.

Experts explains why The Block's Gisborne season was a failure - and if next year's Daylesford location will be a hit

‘The real estate formula for a good auction is having a competitive reserve and attracting competitive bidding. The Gisborne reserves were quite high’ he said. 

When asked if Daylesford would likely thrive as the location for next year, Walton responded by suggesting that, just like Philip Island, the organizers should approach it with a realistic perspective.

Valentic added that Gisborne South was simply not as vibrant an area. 

Philip Island boasts more attractions than Gisborne, as he pointed out, with the added detail that Gisborne South is located in a remote area.

Following the criticism, it emerged that Channel Nine allegedly manipulated the 2024 Block auction when it was revealed that serial bidder Adrian ‘Mr Lambo’ Portelli had the power to determine the winning contestant.

On Sunday evening, the young, successful entrepreneur (aged 35) broke records by purchasing all the Block properties on Phillip Island for a total of $15.03 million. In doing so, he also ensured that Maddy and Charlotte Harry made history as the youngest-ever winners of The Block auction.

Now, following the entrepreneur’s admission that he specifically arranged the auction sequence to ensure the sisters emerged victorious, viewers have flooded social media with criticisms towards the network, accusing them of ‘rigging’ or ‘altering’ the final episode of the home improvement series.

The pushback started after Scott Cam shared an Instagram post featuring a team dinner picture, which included him and the crew members from The Block’s production team.

Experts explains why The Block's Gisborne season was a failure - and if next year's Daylesford location will be a hit

‘Someone commented below the picture saying that Portelli had arranged for the girls to go last, and that the producers were aware he was purchasing their tickets.’

‘The most manipulated ending eeevvveeerrrrr,’ another said.

Originally written: ‘So Adrian decided who won?’ – This can be rephrased as: ‘Adrian determined the winner.’

In my view, the Block auction appeared to be set up in a way that was quite fair. This is what someone commented on The Block’s Instagram account.

As a devoted supporter, when prompted for my thoughts on the matter, I shared with Daily Mail Australia that The Block auctions are overseen by licensed real estate agents who are bound to adhere to all applicable laws under the supervision of Consumer Affairs.

In my role as a lifestyle expert, let me share an intriguing revelation that surfaced recently. On a rather surprising Monday, Portelli spilled some beans about the inner workings of The Block, confessing that certain elements of the auction process might not be as transparent as we thought. He hinted at the possibility of the auction being manipulated, or in simpler terms, rigged to some extent.

The billionaire businessman told Nova’s Jase & Lauren the auction order was pre-determined.

Portelli explained that he carefully chose the sequence of the auction, ensuring Maddy and Charlotte Harry were bidded on last. This was done so they could have a higher chance of winning the items being auctioned off.

Experts explains why The Block's Gisborne season was a failure - and if next year's Daylesford location will be a hit

The Harry sisters became the youngest-ever auction winners of The Block, taking home an eye-watering $1.65million profit on Sunday night’s nail-biting finale, with their renovated Phillip Island property selling for $3.5million.

Portelli disclosed that their home had been chosen as the final property to be put up for auction, with the intention of heightening the suspense.

‘The girls cared. They came in late. They were the underdogs, were picked on, were bullied.’

He mentioned that Maddy and Charlotte had been told ahead of time the reason for their property being sold at the end, while the other competitors were unaware.

In our little group, only us girls knew about the scheme. Isn’t it wonderful? We might seem sweet and innocent, but make no mistake, we’re mastering this game better than anyone else!

24-year-old Maddy and 22-year-old Charlotte received an additional $100,000 as a result of their impressive win, in addition to their four-bedroom, three-bathroom house that had a reserve price of $1.85 million.

Maddy expressed her deep gratitude and a sense of unreality about their victory. She was incredibly proud of both herself and her partner for the hard work they put in.

As a die-hard enthusiast, let me tell you, wrapping up The Block on such an exhilarating peak was nothing short of extraordinary. Frankly, we never imagined it would unfold in this fashion. The truth is, I couldn’t have shared this incredible journey with anyone other than Maddy.

Experts explains why The Block's Gisborne season was a failure - and if next year's Daylesford location will be a hit

Mid-production of the intense 20th season, the Sydney sisters joined the competition, replacing Paige Beechey and Jesse Maguire who decided to quit.

Regardless of their dramatic entry into the contest, they undeniably left a mark with their completed home, winning a noteworthy offer.

On auction day, Portelli unveiled his surprising strategy for ‘Block Island’ following the acquisition of all five contestant houses he had purchased.

He announced that he plans to distribute all his properties, which form a large resort, as part of his LMCT+ sweepstakes venture.

New leadership here! As the mayor of Portelli Town, I am thrilled to unveil an unprecedented initiative: We’re giving away a resort for free!” This was posted by Portelli on Facebook.

Here’s my spin on it:

With the declaration, there was a picture showing Portelli standing next to one of his expensive vehicles inside the Block complex he recently acquired.

With a broad grin on his face, he stood casually by his car, brandishing an LMCT+ banner that portrayed a cleverly designed “No Vacancy” sign.

The ‘rewards club’ Portelli has made his billions from sees his customers pay for different tiers of membership to receive a number of entries in luxury giveaways.

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2024-11-18 10:19

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