Apple is trying to sell loyal iPhone users on AI tools. Here’s what Apple Intelligence can do

Apple is trying to sell loyal iPhone users on AI tools. Here's what Apple Intelligence can do

As a seasoned movie critic with a penchant for technology and a soft spot for Apple products, I must say that the latest offering from Cupertino is nothing short of revolutionary. The new suite of AI tools, aptly named Apple Intelligence, is like a fresh blockbuster hitting the big screen – it’s got all the right ingredients to captivate audiences and redefine what we thought was possible.

Apple has introduced its latest range of AI technologies. The aim now is for the company to make these tools easily comprehensible for their users.

On Wednesday, the tech colossus based in Cupertino, California started providing 15-minute tutorials for customers at its numerous U.S. retail stores about Apple Intelligence, the company’s latest AI toolset. This innovative suite can assist iPhone users in writing emails more swiftly, creating unique emojis, and removing former partners from photos.

Intelligent Functionality is a significant aspect of Apple’s latest operating system, designed to encourage more users to upgrade and purchase additional devices. This advanced feature has been highlighted in recent advertisements for the iPhone 16 and iPhone 16 Pro, which have been shown not only on regular broadcast but also during major events like the World Series.

For quite some time, AI tools have been accessible to the general public, but by integrating them into the everyday lives of dedicated Apple users, we could speed up the rate at which this technology becomes commonplace. However, due to a potentially challenging learning process for some, Apple Store staff are assigned to guide customers through these new features.

With the latest operating system upgrade, the initial batch of new tools can now be utilized. These tools are compatible with the iPhone 15 Pro, iPad A17 Pro, and M1 models, as well as Mac computers that possess an M1 chip or more recent versions.

One issue with a novel device such as Apple Intelligence is convincing individuals to give it a try initially,” pointed out Rob Enderle, a principal analyst at Enderle Group. “People are often resistant to change, and this resistance grows stronger as we age. Consequently, persuading people to utilize the tool becomes crucial in determining whether it’s worthwhile.

Here are some of the key features of Apple Intelligence that The Times demoed.

Assisting communication

New AI tools can assist iPhone, Mac and iPad users with proofreading and composing messages.

For example, an iPhone user planning a sushi gathering at her house can type a few blurbs describing the time and place of the event, and Apple Intelligence will help create a full invitation.

Apple’s Intelligent Feature allows users to adjust the mood of their messages, making them either more casual and friendly or formal and professional.

This technology is capable of identifying unanswered questions within emails, condensing lengthy memos, and emphasizing timely messages like delivery notifications to ensure they don’t get overlooked amidst other emails in a user’s inbox.

Compiling memories, erasing exes

I can utilize AI tools to more efficiently sift through my photo collection and compile memorable moments into short videos. By simply inputting descriptions like, “Hannah and her bunny over the years,” these tools can assemble a captivating slideshow video from my photos, complete with music.

Apple Intelligence incorporates a built-in photo editing feature within the Photos application, enabling users to erase unwanted elements in their photos simply by tapping, brushing over, or circling the image. This tool allows users to get rid of selfie-sticks, photo crashers, or even former partners from their photographs effortlessly.

A smarter Siri?

With the latest upgrades, Siri, Apple’s voice-command system, will become more adept at comprehending user queries, even when speech is unclear or disjointed. Users have the option to either speak or type their questions to Siri for assistance.

For example, if someone tells Siri, “Set an alarm for — oh wait, no — set a timer for 10 minutes. Actually, I just thought about it, I can probably do it in five. Make it five minutes,” the software would, in theory, be able to figure out what the tongue-tied person meant to say.

Emojis on demand

Apple’s Intelligent system empowers users to design unique emojis tailored for their messaging needs. For instance, if you want an emoji of a shrimp wearing a cowboy hat, simply type that description, and the system generates the corresponding image for your conversations.

Apple has announced plans to roll out additional Apple Intelligence tools in December. These updates include features that can generate emoticon-style pictures from personal photos of friends and relatives, as well as an integrated access point for ChatGPT within Siri.

2024-10-31 02:01

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