Will Newsom’s expanded tax credit program save California’s film industry?

Will Newsom's expanded tax credit program save California's film industry?

As a veteran film critic who has seen the rise and fall of countless Hollywood productions, I must say that Governor Newsom’s recent announcement to significantly raise California’s annual cap on its film and TV tax incentive program is a much-needed breath of fresh air. In my days, we didn’t have fancy tax credits to lure productions back; we just had the sheer charm of Tinseltown and a whole lot of grit.


In response to escalating demands from Hollywood for the return of film and television production jobs, Governor Gavin Newsom revealed plans last Sunday to substantially increase the yearly limit of California’s film and television tax credit program.

At a press event hosted at Hollywood’s Raleigh Studios, in attendance by LA Mayor Karen Bass and various entertainment union leaders, Governor Newsom announced his plan to boost the annual cap from $330 million to a staggering $750 million.

Assuming legislative consent, this figure could exceed all other limited film and television tax incentive schemes across the nation. However, the question remains: will it be sufficient to halt the exodus of film and TV productions from the state, rejuvenate the entertainment job market, and tackle California’s escalating production dilemma?

In the field, many people saw this announcement as a positive step forward, yet they also recognized that further efforts are necessary.

As a dedicated fan, I’m expressing that this is just the beginning – a statement made by Lindsay Dougherty, the leading officer at Teamsters Local 399. This esteemed union stands for studio drivers, location workers, and a multitude of Hollywood crew members. We are excited about this new step forward!

In order for California to keep pace with other nations, additional financial resources may become necessary later on. However, this potential need for more funds could be seen as positive news during these challenging times for our unemployed members who have been out of work for an extended period.

According to Rebecca Rhine, the Western Executive Director of the Directors Guild of America, increasing the limit could be a crucial initial move, though it might not solve everything, but definitely a significant first stride.

Elected representatives, including Governor Newsom, are encountering increasing demands to broaden the film and television tax credit scheme in California. This is due to the fact that local productions have been slow to recover following the strikes by screenwriters and performers last year.

Despite a general downturn affecting many sectors of the entertainment industry, California has been disproportionately impacted. More productions are moving towards states and nations like New York, Georgia, Mexico, and the UK, which provide more attractive tax benefits.

On Sunday, the governor’s office announced that around 71% of film and TV production projects not eligible for California’s tax credit incentive have decided to film in other locations instead.

According to Kevin Klowden, executive director at the Milken finance institute, it was necessary for Newsom to reveal this information immediately.

As a passionate moviegoer, I can’t help but draw parallels between the world of cinema and the political landscape. The themes and consequences portrayed in these films are all too real, and if our governor failed to announce any changes before the budget cycle, it would create an overwhelming sense of ambiguity.

As a devoted cinephile and observer of the film industry, I’ve witnessed firsthand how the shift in film production, often referred to as “runaway production,” has taken a toll on the very heart of Hollywood – its hardworking talent pool and ancillary businesses that sustain them. From prop houses struggling to stay afloat, to caterers grappling with inconsistent work, it’s clear that these vital entities are feeling the pinch.

Gregg Bilson, who runs ISS Props in Sunland and whose family business has been serving the industry for three generations, found the governor’s proposed rebate to be a significant advance as it more than doubles their current incentive. However, he also acknowledged that even with this move, California doesn’t quite match up with other regions in terms of its benefits.

Bilson stated that merely keeping pace with other parts of the world isn’t sufficient, not now or ever, given the significant income gaps and the fact that some countries provide up to 40% in assistance.

However, due to being located in California – known for its top-tier infrastructure and workforce globally – competition can be quite fierce.

This year, Bass has formed a specialized team, known as an entertainment industry task force, to tackle the issues that Hollywood is currently experiencing.

Ellen Goldsmith-Vein, head of Gotham Group and chair of the mayoral task force, expressed her satisfaction as the state seems to be progressing towards reemploying individuals and providing prospects for youth.

According to Vanessa Roman, partner at Akin Gump Strauss Hauer & Feld and advisor to clients in the entertainment sector, it’s likely that Newsom’s proposal will boost production – particularly among smaller, independent producers – which has seen a decline in California over the past few years.

In California, due to the existing limit on tax credits, a few productions might be granted approval early in the year, thereby using up a large portion of the available credits.

“It was used up pretty quickly,” she said. “When it comes to tax credits, more is always better.”

According to Charles Rivkin, chief executive of the Motion Picture Association, Governor Newsom’s proposal demonstrates his dedication to maintaining California as a leading force in movie, TV, and online content creation.

Others were more skeptical.

According to Jody Simon, a partner at Fox Rothschild, Newom’s plan to boost the California film and TV tax credit is “a much-needed, belated move.

Even though a larger facility might help regain some manufacturing, other regions have gained advantages by establishing rival hubs with skilled workforces and well-equipped studios.

“Some of the intrinsic advantages of L.A. have been eviscerated,” he said. “I believe there’s still an underlying preference to shooting in L.A., so hopefully this brings more production back.”

In simpler terms, Vince Gervasi, president of Triscenic Production Services located in Santa Clarita, referred to the suggested tax incentives as a “small contribution.

Gervasi remarked that while $400 million sounds substantial when mentioned, in comparison to what Georgia is providing, it’s almost insignificant. He’s having trouble staying financially afloat with his set and scenery storage business, and although he appreciates the kind gesture, he feels it comes a bit too late.

Sky Moore, a partner at law firm Greenberg Glusker, stated that the high cap represents an “unexciting prospect” for independent productions.

California’s tax credit program has stricter rules regarding eligible expenses, omitting high-value items like actor and director salaries, and is more intricate. To complicate matters further, wages are generally lower in other states. Therefore, he believes that it may not have a significant impact, particularly for independent filmmakers.

Kayla Kitson, an experienced policy advisor at the California Budget and Policy Center, voiced worries that increasing state funds towards the film and television tax credit scheme might lead to reduced assistance for marginalized populations, including those struggling with homelessness and food scarcity issues.

When a state faces financial difficulties, it’s common to hear these safety net programs being proposed for elimination or reduction, as Kitson pointed out.

Should the Legislature give its approval, the limit for California’s film and TV tax credit program might be increased to a maximum of $750 million as early as July.

Thom Davis, president of the California IATSE Council (which represents Hollywood crew members), expressed his hope that legislators recognize the immediacy of the governor’s goals.

Significantly, it’s crucial for residents in the Los Angeles, San Francisco, and San Diego regions, as these places not only have members heavily invested in this field, but also economies that rely on its prosperity.

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2024-10-29 01:31

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