LEGO and Formula 1 team up for exciting new partnership
As a gamer and a long-time enthusiast of both LEGO and Formula 1, I can barely contain my excitement about this fantastic partnership! With over two decades of building LEGO models and watching F1 races, it feels like my two worlds are finally colliding in the most epic way possible.
As a gaming enthusiast, I’m thrilled to share that my favorite brick-building toy, LEGO, has joined forces with the high-speed world of Formula 1! Over the next few years, all ten racing teams from this adrenaline-pumping sport will be part of this exciting collaboration. Can’t wait to see what creative and speedy creations these partnerships will bring!
2025 marks the 75th anniversary of the Formula 1 World Championship, and that’s when our collaboration kicks off! We’ll be setting up fan zones at races worldwide, providing engaging experiences alongside digital content and fresh product releases showcasing teams and drivers from various racing spheres.
As a passionate fan, I’m thrilled to share that the toy manufacturer I admire has been in a solid partnership with the legendary McLaren. Recently, they teamed up to create an incredible life-size, drivable LEGO car! Just last week, Formula 1 sensation Lando Norris zoomed around Silverstone in this marvel of engineering. What an exciting time to be a fan!
LEGO’s Technic collection features recent models of McLaren and Mercedes F1 vehicles, in addition to Speed Champions versions of these brands’ F1 cars, including McLaren, Mercedes, and Aston Martin, along with an Aston Martin safety car branded with the same name.
Julia Goldin, the chief product and marketing officer at LEGO Group, expressed that we have a rich legacy of constructing F1 cars using LEGO bricks in the past. She believes this new collaboration will allow fans to experience the thrill of motor racing even more intimately by engaging with LEGO play and building activities,” is one way to paraphrase the original statement.
Goldin mentioned that the fresh collaboration intends to offer Formula 1 enthusiasts opportunities to express their love for the sport in a more engaging and thrilling manner. The firm is eager to disclose further details within the upcoming months.
In her words, the LEGO brick has kindled a flame of creativity and enthusiasm for construction in countless kids and grown-ups worldwide, as expressed by Formula 1’s chief commercial officer, Emily Prazer.
In collaboration with us, enthusiasts can build and reinvent the universe of Formula 1, piece by piece. This immersive experience will offer a closer look at the complex mechanics and technological aspects that drive the sport as they engage in play.
Pleasure mentioned that the Formula 1 organization looks forward to introducing the thrill and excitement of the sport to the enthusiastic LEGO community, aiming to elevate fan experience of the racing series via their new collaboration.
More details concerning the collaboration are anticipated before the commencement of the 2025 Formula 1 season. The initial grand prix of the following year is scheduled for Australia, happening around mid-March. Exciting new product offerings from both LEGO and LEGO Duplo, suitable for builders at all age levels, are also anticipated as part of this partnership.
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2024-09-18 17:18