The best TV brands you can buy in 2024

As a dedicated gamer, I can confidently say that Samsung has undeniably ruled the TV market in 2023, making up nearly 30% of global sales volume. What sets their TVs apart is the stunning picture quality they deliver – vibrant and crisp for an immersive gaming experience. Their sleek designs with minimal bezels not only look great but also provide a distraction-free gaming environment. Plus, their compatibility with numerous gaming consoles and soundbars makes them an ideal choice for gamers like me.

This device offers an extensive range of display options such as 4K, 8K, OLED, QLED, and some uniquely designed lifestyle sets that add a touch of charm to your space. One model we particularly admire is The Frame, which functions as both a digital photo frame for personal photos and an art exhibit when not being used for regular viewing.

Samsung offers TVs across various price ranges, from budget-friendly options like the CU7100 50-inch 4K model priced under £400, to premium models such as the QN95C and DU9000, which can cost thousands of pounds due to their expansive sizes (75 inches for QN95C and 98 inches for DU9000). If you’re seeking outstanding picture quality or a visually appealing, attention-grabbing design, Samsung is definitely worth considering.

Where to buy Samsung TVs

• Amazon
• Argos
• John Lewis
• Samsung

Samsung TVs we recommend

• 32-inch: QE32Q50AE
• 43-inch: CU7100
• 55-inch: QN85C
• 65-inch or above: QE65

2024 TV market share analysis indicates that LG will hold the second position, and this isn’t surprising. The brand is renowned for delivering excellent picture quality with crisp clarity and vibrant colors.

As an enthusiast, I can’t help but admire LG for consistently providing top-notch user experiences. The WebOS software they use in their TVs ensures smooth navigation with minimal lag, boasts a wide array of app support, and even features AI that tailors movie and show recommendations to individual user profiles. They offer a diverse selection of panel technologies, such as LED, OLED, NanoCell, and QNED MiniLED, catering to various preferences. Just like Samsung, they cover a broad spectrum of price points, making high-quality entertainment accessible for all.

TV terminology can be quite perplexing, but the key distinctions lie in how they handle color, brightness, and contrast. LED TVs are the simplest (and most budget-friendly) choice. Following that, we have NanoCell and QNED MiniLED displays; both offer excellent quality, but QNED edges out slightly for superior picture performance. Lastly, OLED sets represent the top tier and costlier options within this group.

The LED UR78 can be picked up for under £500, while the high-end OLED C3 in 55 inches will cost about three times as much. If you’re willing to buy a slightly older model, then LG is a great pick for getting an OLED TV for under £1,000. Its cheaper LED models are more basic and have thicker casings than the premium options, but most still have 4K resolution and voice assistant support. Go for an LG if you want an easy-to-use TV with lots of streaming apps and a great operating system.

Where to buy LG TVs

• Amazon
• Argos
• John Lewis
• LG

LG TVs we recommend

• 32-inch: LQ63
• 42-inch:C3
• 55-inch: UR78
• 65-inch or above: C3, C4

While Sony may trail behind competitors like Samsung and LG in terms of market share and affordability, the brand is still worthy of recognition due to its outstanding picture quality and seamless compatibility with the PlayStation 5. These televisions have a unique feature where they automatically switch to gaming mode and can display up to 120 frames per second at 120Hz, ensuring a smooth user experience whether you’re building a new home in The Sims or embarking on quests in Baldur’s Gate 3.

Sony’s TVs are commonly recognized as Bravia. They offer a wide variety of models, primarily divided into LED and OLED categories. However, their premium high-end televisions now feature a more advanced technology known as Quantum Dot OLED (QD-OLED), which essentially means they deliver superior contrast, brightness, and color accuracy compared to Sony’s standard OLED panels.

The “Master” series stands as the premium and comprehensive choice, boasting models like the A80L that retail above £1,500 for a 55-inch display, while smaller LED models such as the KD-32W800 can be found under £500. These sets operate on Android TV, offering Google Assistant voice control on microphone-equipped sets; those without microphones will still respond to voice search commands via the remote.

Where to buy Sony TVs

• Amazon
• Argos
• John Lewis
• Sony

Sony TVs we recommend

• 32-inch: KD-32W800
• 43-inch: KD-43X75WL
• 55-inch: A95K
• 65-inch or above: A80L

If you’re currently a Sky customer or considering joining them, there’s an innovative TV solution that eliminates the hassle of satellite dishes and unsightly wires cluttering your viewing area. Introducing Sky Glass, which is Sky’s very own television set equipped with Sky Stream technology. Unlike traditional setups, this all-in-one device doesn’t require a dish or a separate Sky Q box. Instead, it only needs one power cable and a stable Wi-Fi connection to operate seamlessly.

What you get will depend on your Sky package, which ranges from basic Sky catch-up services to Sky Cinema and Sky Sports. However much you opt in for, you’ll get access to more than 150 live channels, tonnes of on-demand content, and you can install most streaming apps including Disney Plus, Prime Video and Apple TV+. Most packages also have Netflix included.

This device is available in three screen sizes: 43 inches, 55 inches, and 65 inches. It features a built-in Dolby Atmos soundbar and allows voice control for convenience. The TV is offered in five colors – ocean blue, ceramic white, racing green, dusky pink, and anthracite black – each coordinating with its own remote. Additionally, you can customize the speaker grilles to your liking.

With numerous streaming platforms available today, it can be challenging to manage them all. However, the Amazon Fire TV devices offer an efficient solution by allowing you direct access to your apps from the home screen. Plus, they come with built-in Alexa for easy navigation through voice commands. They are budget-friendly and often go on sale at surprisingly low prices during Amazon’s promotional events.

You should familiarize yourself with three categories of TVs:

For an exceptional viewing experience, consider the Omni-series models, available in sizes of 43 inches, 50 inches, 55 inches, and 65 inches. They boast a QLED panel for superior picture quality, feature hands-free Alexa functionality, adapt to varying brightness levels, and offer the Fire TV ambient experience. This allows you to customize your home screen with art or widgets when not watching reruns of The Bear.

Where to buy Amazon TVs

• Amazon

Amazon TVs we recommend

• 32-inch: 2-series
• 43-inch: 4-series
• 55-inch: Omni
• 65-inch or above: Omni

Since 2019, I’ve been impressed by Hisense, a brand that consistently ranks among the market leaders. Known for offering top-quality TVs at budget-friendly prices, it’s an excellent choice if you’re in the market for a 4K model for your living room, perfect for gaming and streaming. Or, if you need an additional TV for spaces like bedrooms, playrooms, or kitchens. If you’re not swayed by the fancy OLED screen technology, Hisense offers a fantastic deal!

budget options like the E7H series offer sleek designs, voice command capabilities, and settings for gaming and sports, with a diverse selection of screen sizes ranging from 43 inches to an impressive 75 inches. Prices for these models vary based on size, starting at around £250 and reaching over £1,000. Hisense’s proprietary technology, ULED (Ultra LED), enhances color, contrast, and brightness similar to QLED displays.

The high-end features are still reserved for its OLED and Mini- LED TVs such as the E77KQT and the U7HQT. With these, you’re getting the best possible contrast levels (ideal for eye-catching flicks like Inception, Blade Runner 2049 or Dune) and refresh rates for the smoothest performance when gaming. These are generally only available in larger screen sizes (55 inches to 75 inches), and pricing is usually similar to other TV brands – for example, a 65-inch A9H costs £2,049.

Where to buy Hisense TVs

• Amazon
• Argos
• Currys
• Hisense

Hisense TVs we recommend

• 43-inch: E77KQT
• 50-inch: E7H
• 55-inch: U6KQT
• 65-inch or above: U7NQT

Other TV brands we considered

A quick look at Amazon, Argos, and Currys will make it clear that there are additional television brands not included in our list.

Among our top picks, Phillips, TCL, and Toshiba deserve a special recognition. Philips TVs boast an innovative feature called Ambilight, which utilizes LEDs along the back edges of the screen to synchronize with the action on the display, offering an engaging experience for movies, music, sports, and games. The illumination is projected onto the wall behind the TV, adding a unique touch, especially for sports and gaming enthusiasts. Interestingly, this technology isn’t limited to high-end OLEDs; even sets under £400 come equipped with it.

If you’re working with a limited budget, both TCL and Toshiba are solid choices for 4K TVs. While Hisense sets generally provide superior picture quality, specifications, and features, these two brands offer excellent options, especially for smaller living rooms or bedrooms that cost £500 or less. The TCL C641K in a 55-inch size retails at £358, while the Toshiba UF3D comes in at only £299 for a 55-inch model.